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Mary Mirembe
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Mary Mirembe   My Press Releases

Email Marketing - Is Alive and Well

Published on 12/10/2014
For additional information  Click Here

Email marketing is far from dead. In fact email marketing is still very much alive in spite of the newly developed digital methods of marketing. Marketers continue to send emails in ever increasing numbers year after year. There must therefore be a reason why your inbox is always jam-packed. That reason is that email marketing works. In fact, email is one of the most effective ways to convert and retain clients and customers.

Email marketing is more effective to acquire customers than social networking sites. According to a recent study by McKinsey and company accounting firm, email is forty times more effective than Facebook and Twitter combined for customer acquisition. The study goes on to indicate that the rate at which emails prompt purchases is at least three times that of social media and the average order value is seventeen percent higher. The number of email users is projected to rise from 2.5 billion to 2.76 billion by the year 2017!  This, however, does not mean that marketers should move away from the other forms of marketing. It only means that marketers should focus and use their marketing budgets wisely while paying particular attention to conversion rates and customer retention.

There is no denying that the rise in social networking, instant messaging and mobile-messaging apps is putting up a steady and growing challenge to email marketing. LinkedIn  is an example in point. Emails sent through LinkedIn are opened 7 times more than regular emails, according to the Linkedin statistics for Fun and Profit. It is important to note that investments in these new channels of communication are necessary for marketers to adapt to the use of these sophisticated social networking sites to engage with consumers and convert interest to sales.

Marketers send out emails for THREE main reasons:

1. It has been around for a long time and marketers are used to it and understand it.   

2. It provides the most direct line of communication for conversion to sales.

3. It is cost-effective. According to the Direct Marketing Association (DMA) email marketing has a ROI of 4,300%. In this way email marketing pays for itself.

It is therefore gratifying for a marketer to send out an email to his/her list and actually get some results such as subscribers opening the emails, clicking on the links and of course buying the products or services? This is every marketer’s dream. 

As the saying goes in this industry “MONEY IS REALLY IN THE  LIST”!

Click here to check out the benefits of the 10 In One Chewable Formula.

Click here to read the testimonies of satisfied user of this great product.

Respectfully yours,

Mary Mirembe

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