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Riot Games announces European League of Legends rebranding

Published on 11/27/2018
For additional information  Click Here

Last season, FlyQuest finished the Spring split in eighth place, winning only six games and finishing with a record of six wins and twelve losses. They improved in the summer split, winning 10 games and edging out OpTic Gaming for the final playoff spot. Their season ended as they were handily beaten 3-0 by 100 Thieves in the playoffs.

The roster will reportedly include former Roccat top laner Kim “Profit” Jun-hyung, former Vitality jungler Mateusz “Kikis” Szkudlarek, mid laner Chres “Sencux” Laursen, ADC Martin “HeaQ” Kordmaa, and support Kim “Wadid” Bae-in.

Even though League of Legends is currently in its preseason period where the 2018 ranked season has ended with players’ ranks getting reset in January, the addition of the two new tiers will still change where the best League of Legends players are placed. Challenger players will be bumped to Master and the two new ranks will be locked for a staggered period before players can fill the tiers.

The exclusivity on gameday apparel under the deal would prohibit individual teams and organizations to seek out their own deals with other brands. Buy cheapest League of Legends Boosting from Mmocs with fast delivery and 100% safety. This would be in stark contrast to the freedom teams had in the franchise-based model that the LPL was famous for starting.

That essentially opened up tons of new playstyles and possibilities, because any champion can run anything now, as long as it makes sense with their kit. Aftershock Diana, Press the Attack Leona, and anything else you can possibly think of. It’s the wild west, and after a week of trying everything out and watching the top of the ladder, we have some things we think you should try.

Commonalities between the organizations are few, and what the LEC hopes to create is a positive feedback loop with teams sharing each other's brand strengths and leveraging those to cover teams' weaknesses. According to Schnell and Rietkerk, the most important factors in these organizations' branding was an understanding of the esports audience and the desire to win.

There were a few key takeaways from successes and hiccups in the NA franchising process that helped the EU process go a bit more smoothly, with the primary factor being time. They began preparations over a year in advance, and there was a lengthier application time period.

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