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Teresa Jenning
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What is Marketing Funnel and Customer Journey?

Published on 8/18/2018
For additional information  Click Here

Every kind of business always aims for money, right? Money from where? From customers, of course.

But the problem that most of us forget is who the customers are, focusing solely on promoting "BUY NOW".

And no need to know the journey that leads customers from the moment they do not know who we are until they buy our products and recommend it to others. What a serious mistake!

To avoid such mistake, we should understand accurately about Marketing Funnel and Customer Journey.

Google search results for keyword "Customer Journey" in Image tab show us a lot of pictures of thousands of funnels. But really, we have to do more than that.

First, plan and organize a marketing strategy for sales. The target audience is everyone, knowing their thoughts or what they want. Google Search is a simple and handy tool to discover this.

Then, build a Customer Journey.

What Is Customer Journey?

Every customer has a specific journey. Every person looking for solutions, products, services have their own reasons to start the journey.

The journey of each customer is different. A customer can choose you at the suggestion of a friend. Some people may be picking your business because you are the first one they find.

But for the majority of shoppers and seekers, there is a standard and familiar path when it comes to the journey that is:

Interact with the seller à Buy product à Use the product à Share experiences with others à And finally, after a while, replace or upgrade the product.

Do you impress your customers enough to make them choose you to help them with their needs in the future? Or will they look for another competitor to support their new journey?

That depends on how they interact with your funnel.

What Is Marketing Funnel?

The marketing funnels are essentially the same, for all types of businesses. They may be called by different names but basically have the same principle of work.

A basic marketing funnel consists of the following stages:

Stage 1: Discover and be friendly

Stage 1 is when customers discover that they can buy a product from your website.

Customers will learn about you: Who you are, which field you specialize in, why they should consider you to meet their needs?

Your goal at this moment is to keep them interested in you, very much.

Do you provide proper content and answer their questions? Writing blog and ebook tutorials will help you to do well in this step.

Stage 2: Consider

This is the stage they consider buying. They know about you, they like what they see, and they want to know more.

You also know more about them and can offer more targeted content. You need to stand out by providing more accessible information. For example: introduction videos or Case Study articles.

Stage 3: Convert

It's time for you to shine and attract customers to buy from you.

Explaining your product is no longer important. This is when you need to say why your product is better than any other product. Use social proofs and reviews of old customers to do this.

Stage 4: Retain customers in your business

This is called loyalty. This is where your customer decides to come back to you to buy your product after having purchased something from you before.

Or vice versa. The problem is how to keep them coming back?

Hopefully, they will with the great service you provided for the first time, but it is important to remember: Always excellent and unique.

You can give them special offers, discounts, caring email, monthly webinar...

Some funnels are created only to maintain sales activity with the goal of how to get customers and no profit seen. Profits must come from subsequent purchases from the customer who first purchased it.

You may not see profit at all. The question for you is: Do you take them on the right journey?

Did you catch up with them after shopping or have you missed them on the roadside, to give someone a chance to get their attention?

How To Create A Marketing Funnel For Your Own Business?

Marketing Funnel is created using various tools like WordPress, Landing Page, Email Autoresponder, Analytics, and Tracking. The two most important tools are Landing Page and Email Autoresponder.

However, to run a successful marketing funnel, you will need 10 elements to work together:

  • Target Audience
  • Offer (Discount, Free Book)
  • Landing Page
  • Shopping Cart & Products
  • Distributed Pages (Ex: Download Page...)
  • Funnel Flow
  • Email Follow-up
  • Pixel & Analytics
  • Ads & Ads Templates
  • Tracking

My favourite landing page building tools are ClickFunnels, LeadPages and LadiPage. For Email Autoresponder I am using ActiveCampaign (for e-commerce sites) and ConvertKit (for digital products/services).


Hope you find something useful in this article. And good luck when practicing!

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