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SELECTED PRESS RELEASE:
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posted on:
6/16/2012 4:41:45 PM EST
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Video Email Marketing 10 Commandments For Success
Video, video email, video email marketing, vmail
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1. Professional Looking Video Marketing Template ~
Instead of sending out a generic Video email, take time to customize your template to reflect the colors, fonts and other branding elements of your business and website. Using the same video email template every time you send a message will help the recipient recognize your company's branding and this generate feelings of trust.
2. Personalize Your Video Email ~ Use the recipient's name in your message whenever possible. Something as simple as customizing the vmail in this way can make the recipient more likely to read the message and act on your call to action.
3. Compelling Subject Line ~ The second rule applies here the recipient will scan the subject of the email and decide whether or not to open and watch the communication. Therefore make the subject line as compelling as possible.
4. Video Email from a known source ~ Make sure that the email is from a person or company name that is known to the recipient, this adds to the personalization aspect of the communication and increases to the likelihood that the video email will be opened and watched. Think in the terms retaining your current customers.
5. Record Engaging Content ~ One of the most important but often overlooked elements of a successful video email marketing strategy is not providing content that presents a value proposition or presents a current issue and asks the recipient a question where a response is expected to generate involvement.
6. Click through to your Website ~ Wherever possible the ability to drive recipients back into your website from a link for more information (re-direct) to engage the recipient is the major benefit of using a video email marketing system that has this function.
7. Video Email Marketing Call to Action ~ Each video email you send should spell out exactly what you want the recipient to do. Make links obvious and call attention to any special directions you are providing. And it's okay to be repetitive when it comes to the call to action include it toward the top of the message and mention it again at the end.
8. Sign your Video Email ~ Always include a signature or reminder on our video email template, as it's one of the easiest ways to attract more traffic to your website. This signature should include your personal details, your company details. You can use your signature to link back to your website, and even to other services.
9. Video Email Marketing Strategy ~ Include a regular schedule of sending emails to your subscribers, always make sure that it's sent on the same day, at the same time. For example, every Monday or Tuesday at 10:53am. Your subscribers will come to 'expect' your email to arrive in their inbox on the same day at the same time, meaning that they want to read or watch your content and are generally more receptive to any special offers or promotions you may include.
10. Measuring Results of Video Email Marketing ~ You must be able to track who has opened your email communication, and better still to know who has clicked through on one of the links that direct the visitor to your website for more information or to complete a call to action form. Measuring which news items generated the most interest will help you to refine future communications.
Customers respond well to vmails that make them feel special. Personalization and Exclusivity. Most video email marketing efforts these days do not require a lot time to personalize the message. Creating a sense of urgency, or a feeling that the recipient is seeing something not everyone has access to, can also be impactful.
What does it mean to create a personal brand for yourself? It is how you present yourself to the world, showing your authority. www.ibourl.com/lha
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 | | Thanks for good tip. One question- how does one get through emails? Thanks. |
| | |  | | Video E Mail Rocks : Good Job Monty! |
| | |  | | good pr... very interesting |
| | |  | | Thank you for this great news release. Full of information, open my eyes and expanded my knowledge. Appreciate that.
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| | |  | | awesome PR, great content and good quality. @yumiospublishing |
| | |  | | You know what? I can not even say how glad I am to being associated with IBO but you take the cake thank you great information in you blog |
| | |  | | Clarence, you spell out the details really well. Video email does have some distinct advantages. Thanks for sharing. |
| | |  | | interesting business, have you ever thought about designing, and putting them on an auction? |
| | |  | | Good Stuff Right here. Excellent info. Thanks for the post |
| | |  | | Thanks for sharing this Clarence. It's good info to know since I do vmails myself. Much success! |
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