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Zeenat Hussein
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Zeenat Hussein   My Press Releases

video marketing

Published on 2/21/2014
For additional information  Click Here

A video press release involves the senses in a way that text-only press releases can’t. It’s a recorded video version of the same information but with sound and imagery bringing it to life. Media experts have found that over half of viewers take further action after exposure to an online news video.


There are a numerous reasons as to why web  and video communications initiatives do not generate optimal results. When organizations use video content that is very lengthy or exaggerate the message, viewers will not engage. While video marketing content does not need to be magnificently good, web video productions do need to be watchable. Viewers will not watch videos that are poorly edited or uninteresting.
Interactive online video advertising consists of generation of dialogue between a viewer and a brand or organization. Digital interactive video ads allow the viewer to control the viewing experience. Additionally, these video ad units have clear a clear call-to-action which lets the viewer further engage with the creative.

Video communications shared via video email are transforming the way organizations communicate with employees. While the web video production quality can be of any quality, internal video communications enable companies to rapidly share information with employees.

Promoting individual a YouTube channel requires dedicated time and human resources, and potentially some money as well. However, once you develop a dedicated audience for your first few videos and those people become subscribers to your channel, getting them to watch future videos will be much easier. When you reach this point, your goals then include retaining your existing subscribers while continuously seeking out new subscribers.
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