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Zeenat Hussein
Member Since: 12/4/2013
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Zeenat Hussein   My Press Releases

Lead generation

Published on 2/24/2014
For additional information  Click Here

With over 10-years experience marketing on the internet, I am often asked about lead generation. Like email, lead generation can be really tricky. When I acquired the moniker “The Email Expert” about five years ago, I realized that focusing and becoming very good at an Internet marketing system required heavy responsibility. 
Lead generation is very important in email marketing. Actually, many of you have heard from the other Internet gurus that your success is in your list. This is quite true but with an interesting caveat. You actually have two types of lists. First you have your prospect list(s) and then you have your customer list(s) from those prospects that have purchased from you.

Lead generation is fast becoming the new trendy term amongst internet marketers and business owners. In fact is nothing new. It's been around for years, it 
has been used successfully in direct marketing channels before such as direct mail, direct advertising and even on product launches.

So why now the sudden hype around lead generation? Well, one reason is that online lead generation is a cost effective way of generating an income for websites that make them profitable to run.
If your are currently not using lead generation on your website then you are missing out on generating new business or sales leads that can become very profitable for your web business.

With advertising costs increasing and competition getting smarter it is important that you get the highest possible visitor value for your traffic. If you are only presenting your visitors with AdSense or affiliate ads then you are missing out on much higher revenues if you don't include a lead generation form on the primary page of your site.

So what websites can you use this method of revenue generation on? Well most websites, particularly niche websites are a potential great lead generation source. By capturing all the information about a visitor by offering them a special report or free e course on the product or service your website covers, you will be then able to sell on the lead to a local or national business for a small fee.

By selling on your data too, is another great way to increase your profits. If you have a large set of data then you can easily approach another related business and offer them to do a mailing share to promote both their products and yours. This works very well in increasing their customer base, sharing the cost of a mailing to your customers and also earns some income along the way.

Online lead generation and in particular using email broadcasts in the auto responder service it is also possible to do a similar thing. You can offer to promote a related product or service to your list and via versa. Again this is increasing your customer exposure and if you agree on a small fee to do this you will also earn a small income before you have even sold anything.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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