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Zeenat Hussein
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Social media optimization

Published on 12/31/2014
For additional information  Click Here

Social Media Optimization


Social Media Optimization is one of the methods in website optimization which involves a set of activities which are implemented by the business houses to attract new visitors by driving traffic to the websites from other sources, other than search engines. A small sized business can even get the best out of the social media platform provided they utilize the right techniques. SMO services do not mean blatant promotion in the social media platform, rather through proper competitive approach, communication and expression a business can get the best outcome and generate good amount of web traffic for their website.

The most common tool that is used in the same field of social media optimization is word of mouth which is basically accomplished through social networking, blogging, video marketing and social bookmarking sites whereby the businesses can improve their online presence, reach to the targeted network and market their brands and products in the most effective ways.

With the involvement and popularity of the social networking websites such as Facebook, Twitter etc, SMO has been a blessing for the small business in the truest sense of term. Not only, SMO services lead to measurable outcome and the progress can be tracked and assessed, but also the cost of service associated with SMO services is very low in comparison to the traditional marketing methods. Hence, it has become much easier for the small scale online businesses to reach out to their potential client base easily and connect with them while spreading the brand awareness. Social media optimization also facilitates fine lines of communication and when implemented in the right way, SMO services can surely yield productive results.


Catch your customer's attention and encourage to share within his social network. The message then spreads within his network and looks like it's coming from a trusted source. This is the essence of this new-age marketing method that is gaining significance in the web promotion scene.

We develop customer engaging strategies that create tremendous interest and allow sharing. This creates a medium to convey your objectives, goals, products or services and allow the message to go viral. We specialize in popular social media sites like Facebook, Twitter, LinkedIn, Pinterest and YouTube.

For social media marketing we follow some of these main strategies

  • Create or update company's social media profiles
  • Create engaging content
  • Develop contests or other forms of promotion
  • Monitor user comments and responses
  • Create and maintain online community
  • Development of social widgets and custom applications
  • Enable social media based authentication options for your web application


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