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Zeenat Hussein
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Zeenat Hussein   My Press Releases

Face book marketing

Published on 5/12/2015
For additional information  Click Here

5 tips for making your Face book marketing effective
based on my observations of the most successful Internet Marketers' methods of
using Face book, as well as my own use of it as a marketing tool:


 


Tip 1: Make your Face book profile interesting, friendly, and
informative.


Your
profile needs to let people know what kind of person you are (often your Face book
Friends are people you haven't met in real life). Don't be too formal,
businesslike or unattached (this is my downfall sometimes!), or equally too
informal, which could be viewed as unprofessional. The trick is to portray
something balanced and in between - after all, you are a business and must come
over as competent and professional; but Face book is a social medium, and you
need to show your human side too. Do this by mentioning some things in your
Profile about you which make you, and that have nothing to do with your
business. But also give readers the facts about what you do as a business and
how you can help them.





Tip 2: Be real with your status updates/posts. You shouldn't be
on Face book just to promote and sell.


Be
a real person - sometimes simply post status updates/comments that enable
people to see you're just another ordinary person like them. Don't make your
comments too inconsequential or personal though (avoid mentions of your
toenails or hair problems!).


A
fairly common way to add value in this way is by posting quotes from famous
people which resonate with your values, hopefully to make your Friends stop and
think, or to inspire them.


For
example: '"Be more concerned with your character than your reputation,
because your character is what you really are, while your reputation is merely
what others think you are."    


But
also be aware that posting quotes is becoming so commonly used now, that its
value may have been diluted. Perhaps also make up your own statements based
upon your observations and thoughts about the nature of life, business, and
being human?


Tip 3: Be helpful to your Friends/Page Fans/Group Members.


Do
not use forceful sales-hype in your status updates/posts - people do not want
to be sold to! Depending on your business, the products/services you promote,
and your own personality, you need to build a personal brand by offering help
and advice to others (your target market) in a relevant way to them; based on
their typical needs, wants, desires, dreams and problems.


This
kind of approach is more likely to entice them to click through to your main
website and purchase from you, because over time they will have become to like
and trust you.


Tip 4: Be interactive. Create and use a Face book Group (with
a relevant name, topic and purpose) to connect with others, and make sure you
do at least one group message, event/webinar invitation or free/useful offer
every day to your group.


Remember
that although you can invite your Friends to join your Facebook Group, they
choose themselves whether to become Group Members or not, and they will be more
likely to join a dynamic group with lots of interaction and helpful information
(that isn't simply created to spam them with sales-talk).

Besides your posts, allow Group Members to post their updates/comments to your
group's wall, so that they can freely interact with other group members (but
perhaps it's wise to limit purely self-promotion by Group Members).

Tip 5: Use
Facebook frequently. Become known by your Friends/Fans/Group Members.


If
Face book is one of your main chosen Internet Marketing strategies, then use it
every day - be seen, be interactive, be there! View it as a place you go to -
if you go there often, people there get to know you, and feel more comfortable
and familiar with you. This can only be good for your personal brand and
Internet Marketing efforts.


Face
book can be a very effective marketing tool, but not all Internet Marketers see
success from their use of Face book. Success is of course not only measured by
website sales conversions ($$$), but also by the amount of interest,
interaction, and excitement generated by your Face book profile, status updates
and Groups. Use the 5 tips above as a checklist for your Face book marketing -
and remember, "good things come to those who work hard, but not always
immediately"!


 


 


 



 

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