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Mark Vaughn
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Mark Vaughn   My Press Releases

How to Sell Through Your Mailing List

Published on 10/7/2016
For additional information  Click Here

You’ve done a ton of work at this point, but as yet you still haven’t earned any money!

Don’t worry: this is where the selling comes in and that’s how you’re going to monetize your list and make a profit from it.

But you haven’t been wasting your time with all of that targeting and value
– this  is exactly how you’ll have built up the trust and the authority for your brand so that you can be effective in your selling going forward.

Providing value is what makes people want to keep reading your emails and you need
to keep doing this to keep them interested and on board.

So when it comes to selling time, you don’t want to just suddenly change tact and hit
them with the hard sell. Instead, you need to gently introduce them to your products and you need to get them interested in buying. All the while, you’ll still be providing value via your emails.

This is where ‘AIDA’ comes in. AIDA is an acronym that stands for:

~ Awareness
~ Interest
~ Desire
~ Action

Were you to create a ‘sales page’ to sell a product, you would attempt to fit all of these stages  into  your  persuasive  writing.  For  an  email  list  though,  you  have  the  space  and flexibility to handle each step in a different email.
So  you’ve  been sending  lots  of  emails,  providing  great  value  and  building  your relationship with your readers.

Now  you  want  them  to  be  AWARE  of  an  exciting  new  product  coming  up,  so  the  next step is to mention casually at the end of your message, that you’ve got something new and exciting in the works that you’ll talk about more in future. This won’t put any one off or have them clamouring for the unsubscribe button, but it will warm them up to the next stage.

Next comes interest. In this email the ratio of value to marketing will move a little further towards the marketing, so you’ll give yourself a bit more space to talk about what this new  product  does  and  why  people  should  care.  Keep  things  a  little  vague  but  at  the same time, make sure they get enough information to be interested and to look forward to the next message.

Then  comes  desire.  This  is  where  you  start  going  in  for  the  slightly  harder  sale –and focussing on your value proposition. A value proposition basically means that you’re going to focus on how your product will make life better and how it really provides value. You don’t sell hats–you  sell warm  heads.  What  does  your  product  do  that  will  get people to really want it and to imagine themselves owning it?

This is the great part because they still can’t buy the product at this point but they really want  it.  The time  between  your  ‘desire’  and  ‘action’  emails  will work  to  increase anticipation and gradually ramp up the excitement. Then, when the action email comes through providing a quick and easy way to buy the product, you’ll see a rush of people who want to buy the product.

That's the idea anyway...

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