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Lisa Yang
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Lisa Yang   My Press Releases

Article Marketing

Published on 1/8/2017
For additional information  Click Here

Introduction to Article Marketing

Thousands of Internet marketers are taking advantage of article writing as a free way to drive traffic to their websites and to the merchant websites they are affiliated with. Article writing is one of the best techniques to use in order to obtain free search listings within Google, Yahoo and other search engines.

This is how the process flows. You write an article about a topic or subject that you are either interested in or are interested in getting listed under, submit it to an article website (usually free), and then wait for it to get listed. By submitting the article to these sites you are adopting their search engine ranking, meaning that you can get listed on the first page of the results in a matter of days. This is something that could take months if you tried to optimize a website for search engines. Article marketing is 100% free and is something that anyone could (and should be doing)!

Free traffic = Free advertising = No overhead

So how does article marketing actually work? Well, generally it takes months or even years to get a site naturally listed in the main search engines like Google, Yahoo, or MSN. This is usually because a new website is not very "Popular". Popular means different things for Google, Yahoo, and MSN, as they all have different search ranking algorithms, but they all have a similar ranking model. If you write an article and submit it to a "Popular" website such as "ezinearticles.com", your article will live on this domain and inherit the popularity of that entire site. This will give your article a head start by being listed in the top rank site, thus getting spidered frequently by the search engines.

Search Engine Optimization is something that marketers have been perfecting for years, but it can take a VERY long time to get your own website displayed at all under the keywords that you want. With article marketing, you leverage the power of these large sites (ezinearticles.com, squidoo.com, usfreeads.com, etc.) to get top natural listings for your articles in a fraction of the time.

We're going tell you exactly how to find the right keywords to use in article marketing, how to obtain a top listing in the search engines under these keywords, and how you can create profitable article marketing campaigns.

  

Research Before You Start

Before you write an article, you should determine whether or not there is potential to receive traffic, how much competition you are up against, and which keywords to optimize to get maximum results. There are several ways you can search for keyword niches.

Analyzing Competition With Google

In order to determine whether or not a keyword is competitive or not, you should go to Google and check out how many search results come up under any particular keyword. You do this by typing in your search using "..." (quotes) as this will grab the results for the EXACT search phrase.

Here is an example search:

"wealthy affiliate university"

At the time when we wrote this, there were 689 results retrieved from this search in Google. A good rule of thumb is to aim for keywords where the results are less than 5000. This will make it easier to get your keywords listed as you will have much less competition to deal with. A keyword like "make money" has over 39,000,000 results. What do you think your chances are of getting your "make money" optimized article listed under this search term? Not very good! So, focus on lower competition keywords.

The next thing you will want to do is take a look at the top ranked natural listings under the search term. If the sites on the first page of natural listings have a lower page rank than the article site you are going to submit to, you have a very good chance of getting listed on the first page. To determine page rank you can either download the Google Toolbar at:

http://toolbar.google.com

Or you can use this tool:

Google Page Rank Tool

Analyzing traffic with the WA Keyword Research Tool

If you want to perform some keyword research, you should take advantage of the Keyword Research tool that we offer right here at Wealthy Affiliate. You can access this tool from the icon at the top of your Wealthy Affiliate dashboard. The keyword tool grabs search results from Google and will outline the competition and the keyword traffic volume, as well as allowing you to dig down and find more targeted, less competitive keywords.

Some keywords like "make money" are way too broad to create an article around. This is because it's an extremely popular keyword and thousands of sites are already listed under it. Instead, you should focus on writing articles for more relevant keywords that are not as competitive. For example, you will be able to achieve top rankings if you promote under the term "how to make money as an affiliate" as there are just over 800 results!

Without having to do a TON of research, you can find terms that are high volume but have limited competition if you look for keywords that pertain to brand new products.

For instance, when we have launched any of our products in the past (Who Loves Money, Beating Adwords, etc) it has been very easy for members here at WA to get their articles naturally listed pre- and post- launch because there was limited competition within the search engines. With a new product, you can literally get an article listed in a number of days under the product keywords.

This is VERY powerful information and can lead to a flurry of sales for a new product. This is explained in further detail on the next page.

 
Member Note: To comment on this PR, simply click reply on the owners main post below.
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