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Myrtis Myles
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Are You Unique?

Published on 12/29/2014
For additional information  Click Here

The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.

This USP about your business is what marketers refer to as your unique selling proposition or  unique selling point.

Your unique selling proposal is how you separate yourself—in the eyes of your customers—from your competition. In essence, it's the reason you give your customers to buy from you rather than the competition.

So what is your unique selling proposition? "To have the absolute lowest price," is one of the worst USP's you could possibly have.

Having the lowest price simply means you make less money, and that cut in profit affects more than just your bottom line. It affects all aspects of your business. 

Running a business costs money. Running a business well costs even more money. Don't let your business go under trying to be the low price leader. Instead, find a unique selling proposition for your business and do that one thing better than anybody else, or better yet be the only person that actually does it!

First, you must actually implement the idea to run a successful and thriving business. 

Find your unique selling proposition that would elevate your business above the competition.

Don't be afraid to be unique! Embrace your uniqueness and watch your business grow.


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