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Myrtis Myles
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10 Tips For Web Success - Part II

Published on 12/30/2014
For additional information  Click Here

Tips to guide you to success with your website continues …

·      When a visitor communicates to you via email, it is best to use a web form.  Not only will this keep your email address from being picked up by spammers, it will also allow you to ask your customers for their email address and then store that address for later use.

Employ the "push/pull" marketing strategy. A visitor coming to your website is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it.  Invite visitors to sign up.

·      The internet is a medium which is shared by millions. When you set up your website, don't operate as if you are a self-contained island.  Keep tuned in with what is happening.  Participate in forums.  Post links to other websites and ask for a link in return.  Form partnerships with other sites if it is appropriate.

·      Have a plan to attract repeat traffic.  Use newsletters, out-going email, contests, forums, clubs, auctions - anything that will cause people to return to your website. When posting links to other websites, don't just send your visitors somewhere else. They may never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window.

·      Track your visitors.  Pay attention to your site's statistics and react accordingly. What are people reading? How are they finding you? Do they just come and leave right from your homepage? How long are they on your website? Do they return?

This data is immensely valuable in fine-tuning your website based on customer needs and wants. Remember, the biggest mistake of any webmaster is designing the site for what is wanted. A successful website is designed for the target audience, not to impress the site's owner.


Click here for more details.

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