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posted on:
6/30/2012 12:10:52 PM EST
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How Walmart can help your business the Walmart example
VISIT WEBSITE (learn more)
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FOLLOW THE WALMART EXAMPLE Walmart is one of the most successful companies in the world today. They knew how to corner the market. If Walmart sold just one item, they would not be where they are today, the only difference between us and them is we don't have a large store with aisles that people can walk up and down, and shop. Or do we? We have the location,( the Internet), and we have the (traffic) millions of people use it every day, and a lot of those people are basically shopping from their homes. If you had a website,each page could be a different aisle, and you would be able to offer people more, and work less. So here's a question you need to address.
SHOULD MY BUSINESS BE ONLINE ? There is no quick answer to this question for every scenario. What I can do is help you make an informed decision. A look at some of the things that affect many businesses will highlight some common ground. It doesn't matter if you have a small business or a multi-million dollar corporation, the same principles apply.
Your competitors: It is possible that 10 years ago the only competition you had was in the same town. With so many businesses on the internet now, is that still the same for your industry?
Extra sales: If you could reach a wider market, would this increase your sales? How about globally, can you ship your product to distant lands? Is there a massive demand for your product abroad?
Company Image: Could you improve your company image with a website?
Branding: Could you improve the image of your product by having an online brochure? A website can offer you many cutting edge advantages as detailed below.
Increased Productivity: Less time is needed to be spent explaining product or service details to customers. Information would be available to view 24hrs a day on a website. Automated transactions can be processed, eliminating time spent doing the same by your staff. Often most importantly, your business has a 24hr trading day.
Reduced running costs: Emails from customers are quicker to respond to than letters (Snail Mail). Detailed online product information negates the need for lengthy explanatory phone calls in many cases and can reduce misunderstandings. It can also negate the need for brochures and much offline advertising (more about this in "Building your site").
Enhanced customer service: Your customers can look up your products wherever they are and at any time of the day (more about this in "customer service").
Better customer relations: The psychological effects of a customer having access to a "members area" is profound. I know this blog is kind of long, but I felt it was important. If you are interested in any of this you can either contact me, or just go to the URL. Thank you for your time, have a great day.
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 | | Great post Thanks for sharing. |
| | |  | | Thanks for sharing a great article Joe, its my opinion that every business should be online if for no other reason than to hang your phone number and address on the page. TB&L my friend |
| | |  | | This is a great post here. I'll be sharing this for you. |
| | |  | | Excellent thoughts. Thanks for sharing these. |
| | |  | | Thank you for posting Joseph. |
| | |  | | Thanx for sharing, great post. |
| | |  | | I remember, when I was first getting started in the industry, being asked who I thought my competition was. I ran down a list of environmental remediation companies (what I did at the time) and was told no. The companies providing stellar service are. They define what service is and you have to match or go beyond that. Great blog, Joseph. |
| | |  | | Great article and topic. It's a decision all of us need to think about at one time or another. Thanks for sharing. |
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4/27/2013
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ITS ON YOU
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10/20/2012
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Real value
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8/6/2012
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7/15/2012
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why us?
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6/4/2012
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goals
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5/30/2012
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websites
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5/26/2012
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moving on
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