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Glynis Nel
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Glynis Nel   My Press Releases

THE REALCASHBACK PROGRAM OF REALSTEW

Published on 9/24/2015
For additional information  Click Here

THE REALCASHBACK PROGRAM
All Members participating in the revenue sharing program model are required to use the RealAccounting system to record the receipt of funds. Expenses will also be recorded, so net taxable income will be determined.

By accessing the same RealAccounting system, all online orders, irrespective of the channel used to secure the sale (RealAuction / RealCommerce / Deal of the Day, etc), will raise an invoice and record the sale on a ledger, which will present easy-to-follow stock and debtor control systems, thus empowering the Member to be fully in control of their enterprise.
The same accounting system can be used by a Member to process invoices or transactions that are executed and completed outside of the Platform. For example, a plumber or electrician would, on completion of a job issue an invoice from their mobile, check their schedule, details, materials, etc, before proceeding to their next assignment.
The same Online RealAccounting system will manage the RealPOS system:
Software as a Service companies (SaaS) have an array of ways that they levy fees for those wishing to access their applications, namely:
· In the case of e-commerce and POS systems, the norm is to levy an initial set-up fee plus a monthly fee based on the number of stock items, and then to ratchet up the fees with value-added bolt-on modules.
· In the case of auction services, it is traditional to have a listing fee, a premium positioning fee and a success fee of between 2% to 10% of the value of the sale.
· When it comes to deals of the day or limited offer promotions, there is generally no listing fee, but the success fee can be anything from 15% to 50%.
· With sponsored ads (Facebook / Twitter / LinkedIn / Google / etc), there are two primary charging methods, namely:
o an ‘impression’ fee based on the number of times the add is presented to a profiled prospect; and
o a ‘click’ fee which is levied each time the add is clicked on, irrespective as to whether the prospect took the matter further or whether a product or service was purchased.
· Finally, there are financial settlement fees. Where a credit / debit card is used to settle the transaction, the fee charged is generally between 2.5% to 4.5% of the value of the transaction.

The problem with all of these, and similar Applications, is that they are costly and they eat into tight margins and force Members to limit what they would otherwise list and offer to prospective clients.
A further problem - The nature of e-commerce / internet-matched transactions is that, as most of the payment is done online, it is only possible to sell to those prospective clients who have debit / credit cards (linked to bank accounts) that can be processed by PayPal or any other number of credit / debit card processing gateways. This would include the likes of ApplePay, etc.
The fact that we have a ‘financial relationship’ with all RealStew Members (share money and account for the transactions), means that we have an opportunity to materially change the fee structure for matching, processing and completing the financial settlement of the transaction.
We have collectively titled our approach as RealCashback. The way we will bundle the services will be as follows:

· Access to the RealAuction, Deal of the Day, RealPOS and RealCommerce Applications would allow the User to list their products for sale free!
· The matching of a buyer / seller resulting in a transaction being processed by the RealAccounting System will result in a 1% success fee (plus tax if any, eg GST at 15%).
· The Merchant’s trading account will be debited by the success fee.
· In terms of our revenue sharing formula, 72% of the 1% will be shared with the first 1/6th credited to the StewVille Account of the Customer who purchased the item, with the remaining 5/6th portions distributed up the line from the Customer.
· Should the financial settlement then be processed through RealStew’s RealFinancial Gateway from funds in credit in the Trading Accounts, there will be no transaction fee.
· Should the transaction be processed by PayPal or any other gateway, traditional settlement charges will apply.

The benefits are:

· A reduced cost to find and complete a trade.
· The trade is entirely success based - ‘No Sale = No Cost”.
· The Mentor will easily encourage all Members they are mentoring to list ‘pre-loved items’ for sale or list their products and services. This could apply to a plumber, electrician, beauty therapist, alternative health specialist, etc.
· In the retail environment, no upfront fee. A success-only fee is an attractive alternative to traditional methods.
· Reducing the barriers that traditionally prevent a Merchant or Vendor from listing their products allows for a natural increase in the number and variety of items being listed, which in itself attracts more listings.

 Full details of the sale will be recorded in the RealCRM system, which is linked to the Customer. This not only helps Merchants / Traders to up-sell, but also facilitates repeat and referral business.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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