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posted on: 3/24/2012 7:31:53 AM EST
Web Video and Businesses
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Web Video and Businesses

If you own your own business than there are several things that you can do to increase your business visibility, however, the most powerful means to advertise your business is through the Internet. For many years the best way to advertise for your business was through normal, text ads and other types of articles. Even though there are many businesses that have found success through these means, with the ever evolving technology that surrounds the Internet, soon businesses have found a new means to promote their company. This new way of advertising is through web videos, and it is quickly becoming one of the best ways to create brand loyalty and help build a customer base.

Whether you own a huge business, or if you are just starting off, you can benefit from using web videos as a main source of advertising. One of the greatest reasons why so many businesses, large and small, are using web videos to promote themselves is because it is cost effective. This is a huge reason why so many small businesses are taking hold of web videos, because they only have to pay for the cost of making the video, and in some cases this is close to zero.

Many businesses that use web videos host them on popular vide sites, such as YouTube or Google Video. However, if you want to make a video about your business there are several steps that you should take to ensure a positive feedback.

If you run a specialty store, or something that has a niche audience, than you want to design your web video around your customers needs. A great way to gain customers and create a good brand loyalty is by making a web video that not only informs customers about your product or service, but also gives them something in return. An example of this would be if you owned a computer repair store, you would want to publicize your company, as well as help your potential customers.

A great way of doing this is by showing your customers how to fix a common problem with their computer. After you have shown them something that is useful, begin to mention your company, and soon many individuals will begin to call or visit your website because you helped them without asking for money.

This is a great way to let your customers actually trust you, and when customers trust a business, they usually will stay with them for many years. If you have owned a business for any time span, than you understand repeat customers make up most of your businesses revenue, thus you want to make as many repeat customers as possible. By allowing your customers to trust you, you will have a better chance of building a relationship with the customer. Using web videos are a great way to not only promote your business, but also to help people.

In a world that is surrounded by cut-throat advertising, it is imperative that you have a business concept that allows individuals to trust you, as well as feel that you are there to help them. After you have done so, you have created a successful web video campaign.

Web Video Audio Tips

Filming a web video requires attention to even the slightest detail. However, if you have never filmed a web video before, than you may only be concerned with how the video looks. While this is very important, there is something that you must pay attention to even more than how the video looks. If you have ever watched a web video, and the audio was off, either it was too quite or it didn't match with what was happening on the screen, you probably stopped the video and went to another website.

This is because the audio of a web video is extremely important in getting your message across. But how do you ensure that your web video has great audio quality?

The main step to having amazing audio with your web video is to make sure that you have all of the proper equipment. Now, this doesn't mean that you have to go out and purchase a $500 boom microphone that motion pictures use, however, it does mean that you will need to have at least the basic equipment needed. Many people when they film a web video simply use the microphone that is located on their video camera. While this may be passable for more visually-focused web videos, many videos require a person to talk.

When you use the pre-installed microphone on your camera, you are going to get low-quality sound, and if it is windy outside, or if there is any type of background noise, your audio will be a mess. This is why having a decent hand-held microphone is very important.

If you are worried that holding a hand-held microphone will make your web video look "cheap," there are several ways to cheat the system. If you have more than one person helping you with your web video, simply allow the extra person to hold the microphone out of frame while you are speaking. This will ensure that you are clearly, and professionally, heard but you don't have to worry about holding an awkward microphone. However, if you do not have an extra person to hold the microphone, you can simply place the microphone close to you, but keeping it out of the shot. In order to do this, you may want to have a close-up done on yourself, or the subject that you are filming.

Since the frame will be closer on you, you will not have to worry about the microphone showing up in the shot. You can place the microphone on a table by you, however, this may result in strange noises, especially if you have a neighbor that lives below you. A great tip on filming and recording audio in this manner is to hold the microphone in your lap with it facing your mouth.

This will let you have a shot that is focused on your mid-waist and up, as well as allowing the microphone to be close enough to your mouth to record the audio. Make sure that you speak louder than you normally do when the microphone is in your lap, however, don't yell. Web videos are awkward when the speaker is having to force themselves to be louder.
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