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Robson Grant
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It’s Why The BIG Gurus Always Say…
“The Money Is In The List”
It All Starts By Building A Double Opt-In List!

One of the golden rules of marketing is “The money is in the list”.  The money is not in innovation. It’s not in products. It’s not in services.

Email is the absolute center of the Internet universe!

You have to have an email address to sign up for Twitter, Facebook, or any of Google’s services and there is no indication this will change any time soon.


Mailer Lite


How effective is email marketing?

What’s the statistic?

The National Sales Executive Association conducted a survey that showed that the number of sales a person made depended upon how many times the prospect was contacted. The statistic shows that most sales are made between the 5th and the 12th contact.

Here’s the data the NSEA compiled:

2% of sales are made on the 1st contact.
3% of sales are made on the 2nd contact.
5% of sales are made on the 3rd contact.
10% of sales are made on the 4th contact.
80% of sales are made on the 5th – 12th contact!

If you’re simply driving traffic to your site and you have no follow-up mechanism, you may be losing 98% of your sales!

An autoresponder is a web or desktop based computer program that automatically answers e-mail sent to it and can follow-up and market to your prospects on autopilot.

Mailer Lite

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