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posted on:
4/26/2011 11:14:04 AM EST
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A silly and illogical belief – Part #1
mlm, network marketing, leads
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Dear Network Marketer, this is another GREAT newsletter from one of my mentors, Tracy Biller that I would love to share with you. You can read more stuff from Tracy at: www.ultimatesuccesscds.com/cmd.asp?af=1283821
In today’s Tennessean newspaper were several display advertisements. Ads such as these are very common, and appear daily in newspapers throughout the country.
AD #1 – This ad was placed by a private country club. The ad said, “The premier golf club in Middle Tennessee. New memberships now available. Special reduced pricing.”
AD #2 – This ad was placed by a local health club. The ad said, “Get in shape for summer! Special package memberships now available!”
AD #3 – This ad was placed by an insurance agent. The ad said, “Free Quotes! Save money now!”
AD #4 – This ad was placed by a painter. The ad said, “Free Quotes! Hundreds of references! Satisfaction guaranteed! Make your house look new again!”
AD #5 – This ad was placed by a heating and air conditioning company. The ad said, “Complete inspection of your air conditioning unit only $25. Do it now before the summer heat kicks in.”
AD #6 – This ad was placed by a restaurant. The ad said, “Happy Hour 4pm-8pm Daily. Free hors d’oeuvres.”
Each one of these businesses – the country club, the painter, the restaurant, the
insurance agent, etc. – continually chases after new business.
Each one of these businesses continually works to find and create new customers. Why? Because if these businesses stop going after new customers, then these business will eventually go out of business.
It’s probably fair for us to assume that the overwhelming majority of network
marketers know that businesses are constantly going after new customers.
Therefore the question that begs to be asked is this . . .
Why does the overwhelming majority of network marketers hold onto the SILLY and ILLOGICAL belief that they can build a large down-line, receive big commission checks as a result, and then stop working, park their butts on the “beaches of the world”, and that they will continue to receive a “residual income” for the rest of their lives?
Here’s another way to ask the question . . .
Why do so many network marketers hold onto the SILLY and ILLOGICAL belief that after they build a large down-line, that they can quit working the business, and that their down-line will either “grow” or “stay as it is”, that their down-line will keep producing the same level of sales volume, and that they (the distributor) will keep getting a large commission check . . . forever and ever?
Contrary to what you believe or may have been taught, the fact is:
If you stop working your network marketing business, your downline will stop growing and will actually shrink over time. The end result is that your commission check will continually decrease proportionately. There is only ONE (1) exception to this rule, and it applies to only a few “lucky” network marketers who were in the right place at the right time. I will discuss that
exception in the next newsletter titled “A silly and illogical belief – Part #2.”
After reading this newsletter from Tracy and As I always say, network marketing is a marathon not a sprint!
You must do a little bit every day to build your business. Network marketing businesses are build one customer and one distributor at a time.
You must work at your business every single day. You must treat your business as a real business to get real money out of it.
A lot of folks get into the business under the illusion that easy, quick, crazy money will fall into their laps without any work…and that is because their sponsor/recruiter sold them that bag of goods…
It is anything but the truth – Network Marketing is like any other business and it needs to be treated that way. It is not a social gathering “sharing” stuff with people. Its’ a vehicle to sell the company’s products and/or services to the market. The right TARGET market!
Learn how to hit your TARGET MARKET – www.nikoalexopoulos.com
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