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Irene Blackett
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Irene Blackett   My Press Releases

Five Steps To Successful Prospecting

Published on 6/13/2016
For additional information  Click Here

As a member at SFI I have access to many Expert Reports, which is where I came across the idea for this PR 'Five Steps To Successful Prospecting'.

Everyone is busy, busy, busy. At any one moment we each have a thousand things going on. So the first step to effectively market to someone is to interrupt them and grab their attention.

You can do this with...

  1. Bold, compelling headlines
  2. Unusual graphics or photos
  3. Unique opening statements

One such suggestion to grab attention is to place an ad upside down - who wouldn't look just to see what it is about?

When setting up your ad just ask yourself these questions..

Step 1 - "What headline, photo, or gimmick can I use that would stop my unique prospect and make them pause for a moment?"

Step 2 - "What problem does my prospect have that is painful, ugly, dirty, and smelly?" When you have the answer to that question, use it in a headline, sub headline or opening statement to engage them in your message.

Step 3 - "How can I make the problem in Step 2 sound even worse and then how can I explain to them how my solution solves it."

Step 4 - "What proof can I come up with that my solution actually works and has worked for many companies (or people)?"

Step 5 - "What offer can I come up with that would be so irresistible that my prospects would respond to my ad immediately?"

When you come up with some good answers to these questions you're well on your way to getting people to chase you down.. 

 

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