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Irene Blackett
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Irene Blackett   My Press Releases

Are You Providing Testimonials To Your Customers?

Published on 6/16/2016
For additional information  Click Here

As a member of SFI I have access to many 'Expert Reports' which is where I came across the idea for this PR on 'Testimonials'.

In today's economic times people want to know who they can trust. Testimonials will do that for you especially if you have an online

Buying from an unfamiliar seller on the web can be a scary proposition. But once you as a business person has delivered on your promises to a satisfied customer the trust factor goes up for them exponentially. Your next sale is much easier to make.


Do What Ebay and Amazon Do in Order to Foster Trust 

Both of these monster sellers provide a constant stream of customer feedback and testimonials. The testimonials cover both the sellers as individuals and the products themselves. It's all to satisfy the "proof" factor in selling. You've got to prove you can deliver the goods.

Testimonials provide you with a valuable track record. Testimonials  make the claims in your sales letterand/or direct mail packagedown-to-earth and believable.



What Are The Most Effective Testimonials?:

1) Believability. Good testimonials talk about real benefits experienced by real people.

2) To the point. Each one should highlight one main benefit. If your customer has mentioned three really good benefits in their testimonial try to break up their single testimony into three testimonies.

3) Natural. Keep the testimonials as unedited as possible. Clean up the spelling of course but for the most part keep things just as your customer has written (or spoken) them.

4) Detailed. The best testimonials aren't vague but include details,  specificsprocessed datajuicy numbersfactsetc.

5) Include the customersnames and where they live. The more information the better. For example "K. Smith, Pennsville, NJ" is better than "K.S. from N.J." But "Karen Smith (Owner, Styles Dress Shop), Pennsville, NJ" is best of all.

6) Place next to relevant points in your sales letter. If you have a testimonial raving about the reliability of your product try to place it near your sales copy that addresses how reliable your product is. If the testimonial raves about how good your service is place it near sales copy that compares your service performance with others.

Final Words on Gathering Testimonials Effectively 

Always ask your satisfied customers for testimonials. Create a standard form and at the top type in big letters "Customer Feedback Form."

Then make it available to your customers and ask for comments:

  • "Did you like our product/service?"
  • "Was there anything you didn't like about it?"
  • "What was it you liked BEST about doing business with me
     my company?"
  • "Any additional Comments you'd like to make?"

And the final important question and request. "May we use your comments for promotional purposes?

Please sign and send back to me at address?".

There you have it. Now gather testimonials. Use them in all your sales copy. Watch your sales increase along with your credibility.





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