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Daniel Vincent
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Daniel Vincent   My Press Releases

How Emails Can Build Internet Marketing Success

Published on 2/8/2014
For additional information  Click Here

The foundation of business success is built on good customer relations. Maintaining regular contact with your patrons will build long term relations, loyalty and of course, residual sales.
Emails is a low cost option for staying in touch. A data base (usually obtained upon each sale), an email autoresponder and an investment of a  little time and resources will allow the creation of a powerful and effective email marketing program.

Here are a few keys ways you can use emails to build internet marketing (business) success:  

1. Welcome and thank you. Express your appreciation for purchases, loyalty and continuing support. Customers love these acknowledgements.

2.  Remembrance of personally important dates. Birthdays, traditional holidays, cultural/historical holidays and anniversaries personalizes, in a very positive way, the relationship between the business and the individual.

3.  Obtain feedback. When customers tell you what they like or dislike, it is an opportunity to improve your products and services.

4.  Change announcements. Customers, especially old ones, do not like surprises (i.e. hours of operation, management, dropping products, prices).

5.  Follow-up. Keeping customers informed of important changes (i.e. upgrades, new technology, etc.) regarding products and services they purchased in the past.

6.  New Offerings. Marketing new products to old loyal customers, first, is good business that can result in excellent initial sales.

7.  Special Discounts/sales. Emails enhance the timeliness and personal touch of these broadcast.

8.  Publicize customer rewards. Establishing customer of the month programs or such activities, with business wide publicity, encourages loyalty.

9.  Customer Service. Emails provide a fast means to responding, in writing, to patrons concerns. This will not eliminate the need for telephone contact but it adds value to the response.

There are many more ways, I am certain, that emails can help you develop good customer relations which help to build profits.

You can more details on building a good email marketing program,with attractive documents at this site.

Daniel Vincent
Member Note: To comment on this PR, simply click reply on the owners main post below.
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