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Paul Hines
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Pinterest Marketing Paul Hines

Published on 12/6/2015
For additional information  Click Here



Pinterest is a virtual pin board incorporated within a social network. Users are able to pin or like images of items they have interest in. Pinterest is a social platform that allows users to promote their products and services for free. Unlike other social networks, one of the most important benefits of using Pinterest is that it enables you to define not only your brand, but it enables you to expose the person or people behind that particular brand. This makes it easier for people to relate to your brand and showcase your passion, interests and areas of expertise. It is a great way of connecting with potential customers. The following are benefits of Pinterest marketing; 

 

Drives more traffic to your website

One of the most remarkable marketing benefits Pinterest offers is the capability to drive traffic to your website. This social media platform boasts of more than 10, 000, 000 (ten million) unique views. This is incredible and very important, especially for a new website. Having traffic to your website is very important if you rely on the website for marketing and sales results. Research shows that Pinterest is an excellent tool for traffic generation. It is because of this fact that many marketers are adopting the use of this platform to market their products online. Do not make the mistake of ignoring the amount of potential traffic Pinterest can get for your website.

 

Helps convert browsers into potential buyers

It is necessary for you to understand that converting visitors or browsers into leads or sales is important for marketing success. Pinterest marketing gives you the ability to convert browsers into potential buyers. Actually, it reduces the steps and procedures that come between discovery and conversion. It allows people to see something and quickly get the interest to buy it. It only takes a couple of clicks to get to the ecommerce site offering the product or service. However, other social media platforms habitually fail to increase their conversion rates significantly, making Pinterest ideal for every marketer.

 

Enables you to engage with your customers

Regularly engaging with your customers is very important for a successful marketing campaign. This is an area where Pinterest beats other social media websites as far as marketing is concerned. it makes it easy for you to connect and engage freely with your customers. You can do this by socializing with your customers, commenting on their different pins and create boards that feature some of the customers. By doing this you will be giving your brand a personal touch and this will increase sales. 

 

Easy to integrate with other sites 

Connectivity and interconnectivity is a vital factor for social media marketing success. Pinterest makes this even easier by integrating with other websites. You can easily connect it to your Facebook or Twitter accounts, enabling you to make the most of each and every pin. Interconnecting these accounts allows your pins to be shared on Facebook and Twitter increasing your overall marketing results. This also allows internet users to easily pin visual content from your site directly to Pinterest.



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