SELECTED PRESS RELEASE:
9/3/2011 4:19:04 PM EST
|Going the extra mile
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Most of you know that helping other people is good for starting or solidifying a relationship.
What is even better is going the extra mile. Some call it overdeliver.
Let me give you a couple examples from my own experience, as getting help, and helping others.
Don't worry, I won't talk about putting 50 bonuses instead of 3 in your splash or squeeze pages. That is easy to do, cause most of the time, the "bonuses" are fluff, or have been provided by business associates for services rendered, or they are obsolete products that don't sell anymore, or worse, low quality reports or eBooks.
I'm not saying it's always the case, but don't get too caught up by bonuses. It even looks less serious when there more than 5 or 6 bonuses, IMO.
Back to topic.
The 1st example that comes to mind is when, a few months ago, my credit card was full, and I wasn't aware of it ( don't ask ). A subscription was cancelled because of it. When I saw the Paypal cancellation email, I put some money in my credit card account, then contacted the site where I had lostg the subscription. An hour later, they saw that they could get the money for the subscription, so they restored my account exactly to where it was, including any credits or awards I had won.
My 2nd example comes from something I did. I was discussing with someone. At one point, she said she didn't know how to upload a video on YouTube. I was surprised, cause to me, it was a simple procedure. Right then and there, I did a 3-minute screencast video showing how to do it. I uploaded my new video on YouTube, then sent her the link to it. All she had to do was click on the link, then play the video.
She was delighted ! She hadn't asked for that. And I didn't charge her anything, nor did I mention anything about a fee.
Well, guess what happened. She talked to other people about my video, they asked her if I could some more. This time, of course, they would pay for it, I didn't have to ask, it was obvious. I got my first sale !
I don't need to tell you I was excited, not only because I had sold something, but because I saw the potential for that service and for the trust I had gained from these people.
Going the extra mile doesn't mean a week of work for zero cents. Most of the time, within 5 or 10 minutes, I can help someone until I make sure the question is answered or the problem solved.
Take the time to give complete explanations. You might even include screen shots.
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