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Paul Sorgi
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Paul Sorgi   My Press Releases

Creating a Profitable Offer Part 1

Published on 10/23/2017
For additional information  Click Here

 I wanted to talk to you about how to create a compelling offer that converts and leads to profit because it’s not just about making sure that it converts visitors into buyers, it’s not even only about the earnings per clicks, it’s how much did you actually profit from that offer.

 

It’s not about the size, font, or the color of the website or whether you're using HTML or Optimize Press or Genesis or whatever. It actually has to do more with the offer than it does with anything else. I'm not saying here that this is solely the thing that’s going to determine how much money you make or if you make money at all, but I'm saying it’s the most important thing.

 

When a product fails to produce money, most marketers rush to change the wrong thing. When I’ve seen marketers go into a scramble about a website that isn’t making them money or a product launch that isn’t converting, I see them rush.

 “Okay, it must be my video, let’s take the video off.” 

“Maybe it’s the sales copy, I knew I didn’t have enough social proof on there and I knew I didn’t have enough testimonials.”

 “It’s the headline, it’s just not good.”

 “The load time, oh this damn hosting account.”

 “Oh my god, so and so said he was going to promote for me and he didn’t.”

When you’ve got a product that isn’t making money, all the affiliates in the world could join forces and promote it and it’s just not going to make money for everybody. It doesn’t make money because something is wrong. 

 

Yeah, might it help to have a better headline and better graphics and maybe better copy, all these things contribute. The number one reason that causes a product to not convert visitors into buyers is that the offer is wrong.

 

This could mean that it’s poorly crafted so it’s just a bad offer, basically meaning what they’re getting in exchange for the money is just not a good deal. Or, it could be that maybe it is a good deal but it’s just wrong for this particular traffic source. Those are two things to consider.

 

At the end of the day, we could poke a stick at about 100 different reasons why a website isn’t converting. If you ask nine different experts, you're likely to get nine different responses about what you can change. At the end of the day what they would all agree on is that the offer has to be right. It has to be the right offer, it has to be priced to sell, and it has to be targeted for that particular traffic source.

 

You can have a really, really good deal on bricks but if I'm not in the market for bricks right now and you're showing me that offer, you can show me the best deal in the world. You can even give me a stack of bricks for free but I don’t need them and I got nowhere to put them so I don’t want it and I'm not going to take it even if it’s free.

 

You might be scratching your head because you're a brick expert and you're thinking oh my goodness, why isn’t anybody buying it? It’s not necessarily because the offer is bad, but the particular traffic source is wrong. It’s the wrong offer or it’s the wrong traffic source for that offer. If you were to jump to change the headline and now you got a much better headline and spent money and got a much better video but you're still showing it to the wrong people, I'm still not going to buy that pile of bricks because I don’t need bricks. Whether you're selling it to me with a video or you're selling it to me with a clever headline or you're selling it to me however, it doesn’t matter.

 

As a matter of fact, what is going to happen eventually if you keep sending me these brick offers, I'm going to click the spam button and I'm going to unsubscribe and I'm gonna get pissed off at you. I might even tell social media that you're a scammer because you're targeting me incorrectly. I'm not the right person for this offer.

 

 

There’s a trap that I see a lot of newbies fall into, they seem to think oh my god, I just need every single internet marketer in the world to promote for me on this day and  this time and I’ll be rich and I’ll never have to worry about money again, wrong. That is not the case. 

 

Trying to shoot for that kind of a goal is probably the quickest way to let yourself down and the quickest way to failure than anything. The reality is that you can’t please everybody with the same exact product, the same offer. You’ve got to pick and choose who your product is going to be for, you’ve got to pick and choose what offer is going to be best for that particular niche or sub-niche, or that particular demographic, that market. 

 

To Your Success 

 

Paul

 

ps  Need Help building a List?  I used this and woke to 127 new subscribers DUAL SQUEEZE

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