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Herb Ratsch
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Herb Ratsch   My Press Releases

Play is the highest form of research

Published on 5/10/2016
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Play is the highest form of research

Play is the highest form of research - Albert Einstein


What do you do if you have a new business idea? Most people will go through a research phase, to find out if their idea is viable, if there is a demand for their product or service. Unfortunately, this is where budding entrepreneurs tend to get stuck, in this research phase.


After all, there's always a new research to be done, there's always a new things that crop up, that need to be followed up on. If you find yourself in this situation, just stop. Start thinking outside the box.


Free yourself from all the data and research that you compiled. Do not be afraid to play around with the newly gained knowledge. Amazon started in business as a virtual bookstore. From there they used the knowledge gained, to expand the ecommerce platform, to where they are today, the world's biggest retailer online, even surpassing Walmart.


It took a lot of out-of-the-box thinking to achieve that. On the other hand, look at Sears, they researched and researched, and saw the internet as not really viable, and as a result missed the gravy train.


This also holds true if you're stuck on a problem and can't find a solution to it. Will you work harder? Focus harder? If so, you are doing the wrong thing. Instead, what you should do is to disengage your mind and let it wander.


When you're laser focused, you are focused on one thing, and nothing else. That is a good thing most of the time, but when you're stuck, the solution to the problem almost always requires outside ideas.


Creativity and inspiration can be fickle. They seemingly come and go, and we do not really know when it will hit us next. But they can be tamed. You just need to learn to let go. Stressing on a solution to a problem will never get you anywhere.


In fact, all it does is chain you to the problem. What you should do instead is to take a deep breath and play, let your mind wander. So open your mind, we never know where inspiration lurks next.


Keep this advice in mind, and before long, you will find yourself getting more creative. Being open-minded creates new possibilities and solutions to problems that you might not even realize existed before. You will find yourself thinking more clearly. Remember, being stressed is not healthy. So let your mind play, let your mind wander. Have some fun!


Herb Ratsch






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