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Herb Ratsch
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Herb Ratsch   My Press Releases

How to Start Your Own Freelance Design Business? - Part 3

Published on 1/12/2017
For additional information  Click Here


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How to Start Your Own
Freelance Design Business?
- Part 3


Worried About Competition
as a Designer?

You have probably heard that the world of freelancing is absolutely packed with competition, and I am not going to lie to you, it is absolutely true. The actual number of people who are freelancing is, well, it’s shocking, to say the least.

But guess what? Despite the fact that there are millions of people competing for relatively few jobs, YOU don’t have to worry about the competition?


Because it is a lot easier than you think, to set yourself apart from the competition.

The main way to do this, is by choosing a specialty and focusing on that specialty in all of your marketing, your portfolio, where you look for work, and how your present your personal branding.

Please keep in mind that this does not mean you can’t do any work outside of your specialty. It just means you are choosing to focus on one specific area, in order to set yourself apart, in a sea of competition.







This is how it works

If you were looking to have your kitchen remodeled, and you had to choose between a general contractor, who had some decent samples of kitchen remodels spread amongst a huge portfolio of work, that includes many other types of remodels, or a contractor that specialized in kitchen remodels, and had an impressive portfolio, that featured almost exclusively kitchens, which would you be more likely to choose?

Most people prefer to choose someone who specializes in what they are paying for. It’s the same reason people go to a specialist, when they have an illness—because there is a presumption that a specialist will be more knowledgeable about their condition, than a general practitioner.

This is how you can set yourself apart from all of the other freelancers, who are trying to be all things to all people.

Do not worry about all those other freelancers. The are of no real consequence to you. When you create a great portfolio, that shows your experience and ability in EXACTLY what your potential clients are looking for, you will quickly realize, that you don’t need to chase every single client out there.

Instead, go after those clients, who are looking for what you do best!

So what if you don’t have any real design skill or experience?

Can you really make money as a design freelancer with no experience or skills?

YES! You absolutely can!

Next, you’re going to learn all about how you can learn graphic design, without spending money on expensive design schools, or wasting time learning skills you’ll never use.

Even if you have no design experience whatsoever, don’t worry! You can learn everything you need to know in no time flat! Don’t miss Part 4, to find out how!


Herb Ratsch






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