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Herb Ratsch
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Herb Ratsch   My Press Releases

Eight Solid Reasons Why You Need to Include Email Marketing In Your Business Now

Published on 3/12/2017
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Eight Solid Reasons Why
You Need to Include
Email Marketing In
Your Business Now




If you are not building a list, an email list that is, then you are making a big mistake. Why? Because  email marketing is the most effective form of marketing ever invented, and provides a high Return On Investment (ROI). Even though people complain about email, information overload, they will not be complaining if you send the right kind of emails, with useful and actionable content, that your subscribers can profit from.


1. Email Reaches Everyone – There are not many people left on this planet who do not have an email address, and if they don’t, they are not in your market anyway. Your market has an email address, and they are ready to give it to you, if it is to their advantage.


2. Email works across devices – Most people check their email on their smart phones today. This mean that email is right in the hands of your audience, almost 24/7. Believe it or not, most people take their phones to bed, and even to the bathroom. Talk about having a personal connection.


3. It is a great way to share important information – If you want to remind your attendees to not forget your webinar, or to sign up for something, email is the way to do it. You can use your autoresponder service to send out an email blast to everyone, or you can set up an automated reminder, that goes out automatically for those who signed up for your event.

 

 

 

 

Five List Building Tools

 

 

 


4. Email gets more sales than other methods – Marketing is about nurturing your prospects, and building relationships with them. When you have an email list, you have a huge opportunity to get to know them, and for them to get to know you, outside of your website, blog, or social media. You can share things directly in your email correspondence, which you may not share otherwise. This builds trust, and eventually will lead to sales.


5. It is all about nurturing your relationships – Email is one of the best ways to nurture your relationships. You have someone on the list who is interested in what you are offering. They signed up for the list to find out more, or to get something you have to offer. Segment your list and then nurture each relationship, in order to build a long-term relationship, and improve your customer lifetime value.


6. It is still very inexpensive – Your ROI can be amazing, when you learn how to use your email marketing effectively. Email marketing is a tried-and-true method, that you would be wise to learn about. And it very inexpensive to set up, and can pay off in a big way.


7. Email integrates with other forms of marketing – The awesome thing about email is that it is all part of your marketing funnel. All your marketing should lead back to your email address. Social media, websites, blogging, guest blogging, advertising, etc., should have one ultimate goal, building your email list.


8. Stats show that email marketing is not dead – Frequently you will hear that email marketing is dead. Don't believe it. According to ExactTarget.com, email marketing, when done correctly, can produce up to a 4,300 percent return on investment. That is absolutely amazing. If you find anything that is more profitable than email marketing, please let me know.


The truth is, if you want to take your business to another, more profitable level, and you don’t have a responsive email list, and an email marketing plan, you have to start building your list right now. They’re not lying when they tell you, The Money Is In The List.

 

Herb Ratsch
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