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Herb Ratsch
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Herb Ratsch   My Press Releases

Ten Ways to Repurpose and Refresh Old Content to Keep Your Visitors Coming Back

Published on 7/21/2017
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Ten Ways to Repurpose and Refresh Old Content to Keep Your Visitors Coming Back


Repurposing content is one of the best ways to produce high-quality content consistently without taking up too much of your time each week or month, or paying a fortune for writers, and bloggers. Everything old can be made new again, through repurposing content. Here are ten ideas that can help you transform an ordinary article, or blog post, into an all-new, exciting format.


1. Top Tips
Make your article into top tips, that people can use to make their lives easier. Massage your content into this format, and you will see many more likes, and shares.

2. Checklists
Readers love checklists because they simplify their lives. Take how-to articles and transform them into handy checklists with foolproof instructions for your readers to use easily.

3. Frequently Asked Questions (FAQs)
This is another really popular format. It is particularly useful for beginners in your niche, or industry, to help them master the basics.

4. Use Your Emails as Blog Posts, and Vice Versa
Do not reinvent the wheel. New people are coming and going to your website, and the same holds true for your email marketing list. Chances are they won’t see all of your content, and even if they did, they probably won’t remember it from three to six months earlier.

5. Podcasts
You can create a podcast from your existing content, to tap into a whole new audience online. In most cases, you won’t even have to change a word. Record the podcast, and upload it to an MP3 sharing site like SoundCloud, and copy and paste the link to the MP3 into your article page. Now your visitors have two choices as to how they can consume the content. Tell people about your podcasts and you should soon have a regular listening audience.








6. PowerPoint Presentations
It is easy to turn an article into an interesting PowerPoint presentation. Turn the full sentences into bullet points, add some supporting images, and you have an exciting deck you can share at, LinkedIn, and also embed them into your own website, for your visitors to see.

7. Transform Your Decks into Videos
Once you have created your deck, add transitions and timings to the slides, and save as an MP4. You will then get a video you can share on YouTube. Embed the video code on your own website for visitors to watch. Share the video on Facebook as well.

8. Decks to Webinars
Webinars are becoming increasingly popular online as a way to inform, educate, and entertain. A lot of people who might be shy about appearing in front of the camera, are more than happy to give webinars behind the screen of their decks. Pre-record as much of your webinar as possible, and then see what a difference webinars can make to your bottom line.

9. A Video Script
If you want to film a video yourself rather than use your deck, use your article as a script of what to say as you are recording the video.

10. A Special Report or Ecourse
Think about the most pressing problems a person in your niche, or industry faces. Then put together a free, or paid special report, or a course, based on that issue. You can use old blog posts, where each post can be a chapter in your report, or a lesson in your ecourse. Add relevant images, video, and audio, and you will be able to transform even the most basic content into something your subscribers, and site visitors, will not want to miss out on.


As you can see, using these quick and easy ways to repurpose your content, can add multiple dimensions to your business, and ultimately build your lists, and add to your profits.

Herb Ratsch






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