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10/10/2011 11:19:24 AM EST
|Titleitis How to Cure it
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Titleitis How to Cure it
…..HURY ACT NOW!!! ORE THIS TITLE >>> IS “”EXPLODE”"!!!.
Ever run across abortions like the one above?
It is sick headline, both sad and pathetic and it suffers from titleitis. Titleitis is when the title/headline cuts off the flow of interest that leads to the article below it.From the start the title says nothing about the article that is to follow. No useful information can be derived from it. A title should always relate in some way to the piece that is to follow, sort of like an introduction.
A title should always catch the interest of the reader, in a round about way it is a call to action however the action should be to read the article below the title. It is not a call to action for buying or joining something.
I can not repeat myself often enough, that when it comes to writing or publishing anything, the title is the first thing people will see. You need to make sure you check your spelling and your grammar!
Titles are also important in other ways such as in achieving good ranking. If the title is also part of the text and part of the keywords usage, the ranking by search engines is much higher. Just do not go stuffing the title with key words so that it no longer makes sense.
EXAMPLE:- Business and home business for business or home people wanting to start a business or home businesses
Next the most obvious problem with the above effort is the abuse of punctuation. I can not stress it strongly enough that you do not need two, three four or more punctuation marks at the end of a word, one will do just nicely.
The same holds true for quote marks and other marks that do not belong. Unless you are actually quoting someone, leave them out of the title or they will actually distract the reader from the intended purpose of the title. P.S. do not put a period at the end of a title it is not needed.
The next most obvious problem is the ALL CAPS. Never make the title all caps, it is not a banner or poster but rather a lure to bring readers into the article so that you can inform them. Al caps is most often by children used and we subconsciously view it a childish foible.
Which brings me back to the purpose of the title, it needs to activate one of several responses in a person, some are general with sub categories some are self standing.
* Curiosity:- If the title is worded so as to have the reader wonder what comes next it has done its job. Titles can use plays on words to do this or be unfinished so that the reader wonders what comes next.
Example… The Failure of Today’s Schools System
* Greed:- If the title tickles the greed button the response can be overwhelming to some people.
Example… Make More than Your Boss
* Anger:- A title that reads like a battle cry can incite the reader to delve into the article either to confirm their agreement with you or to find ammo to refute it.
Example… Gay Marriages on Trial
* Satisfaction:- If the title suggests a reward for accomplishing a task your hitting the button here
Example… Be Debt Free in 45 Weeks!
There are more but I hope you get the idea.
* Spirituality:- If a title speaks to a persons beliefs, not just religious ones they are more inclined to peruse further to find out what you have to say.
Example… Democracy under review
* Knowledge:- Most How-to titles fall under this category but so do simple plain old knowledge based titles. (Hard to put pizzazz into these)
Example… Titles and what You Didn’t Know
You may note that I have “Capitalized” the first letter of almost every word in the title. This is not a rule but it is a social convention that is widely accepted in most places. Words like of, the, and, or etc need not be capitalized but all the rest of the words can be.
Other things to avoid…
*Other things to avoid are HTML, or text links in your title.
*The use of copyrighted names or proprietary names.
*Unless your article is centered always start on the left side of the page, don’t slide it in as I did with dots, dashes or other paraphernalia.
*Keep it short, the article comes after the title, not in it.
Recommended things to do…
*Be concise, clear and easy to read.
*Use key words in the title
*Make the title at least 2 font sizes larger than the body.
*Use a sub-title if possible
EXAMPLE:- Rainy Day Projects – How to Keep Your Kids From Being Bored
*Cheque yore spilling!
*Important, grammar is too!
Finally if you want a review of your Title of Headline contact me at….
eMail addy:- firstname.lastname@example.org
Subject:- “Title Evaluation”
Cost:- $10 AP or PP for 18 words or less
I will provide a score out of 100 on the pulling power of your headline/title
0% = Super Bad….100% = Ultra Awesome
I will also suggest the best audience for that headline/title
NOTE:- If you like my writing I post daily to my blog www.theprimusreport.com/
All links to follow me on other networks are there as well,
Also complimentary copies of most of the books I write.
And links to Proven Paying Programs, Tools and Advertising sources
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