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Patrick Saint-Jean
Member Since: 6/12/2011
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Patrick Saint-Jean   My Press Releases

Building a business in a tough economy.

Published on 9/27/2011
For additional information  Click Here

Building a business in today's tough economy is not an easy thing. The drag and the weight of the current economic recession is like a giant elephant in a room. It sucks the life out of everything, consumers are weary and overly skeptical, which pretty much assures that the business will not grow. Consumer spending make up 70% of the US economy, so as goes consumer spending, so goes the economy. Yet, despite this horrific reality, it is possible to succeed in business. The question then is how does a small business or an entrepreneur succeed in these dyre conditions? The paradigm of the internet economy is causing businesses to make significant adjustments in operations. For entrepreneurs and small business, the path to success is brand new, there are no road maps which could be relied upon with relative predictability. And there are many obstacles to overcome, particular nowadays with financing. People who have been in business know how relatively easy it was to obtain financing for a novel business idea 10 to 15 years ago. That is no longer the case. Small businesses in particular have to generate growth organically. That fact alone is enough to significantly stall progress and cause the business to go into a whirlwind. This is where the power of confidence become a strong asset. It is the 12th man on the field, the uncommon advantage, and the indispensable component to any plan that would be successful. There are no concrete way to define confidence, it is either a person have it, or he/she does not have it. It is elusive and extremely difficult to maintain. Confidence allows an individual the uncanny ability of moving forward, thus providing slow but steady progress. The good news for entrepreneurs is that social media advertising provide a huge platform and a huge audience through which they can display their products or services. A social media advertising strategy is a necessary component for any small business operation. If done right, social media advertising has the ability to generate concrete results in sales and revenue for a business. There are 3 critical components to a Social Media Advertising strategy: 1) Keeping Up With The Trends 2) Finding Niche Markets 3) Product Customization Mastery of each one of these components would give a business the knowledge base necessary to effectively manage the business, and muddle its way through the tough competitive landscape. Patrick Saint-Jean E-mail:
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