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Patrick Saint-Jean
Member Since: 6/12/2011
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Patrick Saint-Jean   My Press Releases

Finding a Niche Market

Published on 10/1/2011
For additional information  Click Here

Intermet marketing is often talked about in cyberworld, but most often it is not understood. Although it is undeniably the strongest force in the world, the strongest medium through which to communicate ideas, share information and engage in all aspects of commerce, to be successful online requires knowledge, research, skills and expertise, communication skills, and the right mindset. It is true that just about anyone can be successful online, but what is not true is that you don't have to do anything to be successful. Quite the opposite is true. It requires a lot of work, and the amount of work required will depend on a lot of factors. It is important to note that not everybody is on the same page. So, although it is possible for everyone to succeed, you may have to spend a lot of time to build your skills and expertise or improve in other areas where your next door neighbor has already excelled. It is therefore not realistic to expect to earn the same amount of money as your next door neighbor, in the same timespan. What is more important is to measure your performance according to your progress. The process involved in building an internet marketing business gives individuals the opportunity to improve themselves. It forces people to constantly evaluate themselves and find out where they need improvement. With respect to how to market a business effectively, there are a lot of tools and tactics available. However, going about promoting a business begins with the basics. This includes understanding what your product or service is, who needs your product or service, and how to get in front of the people who need your product or service. Furthermore, regardless of the product or service your business offers, you need to develop effective marketing strategies to reach your potential customers. It is fair to say that there are a lot of products and services being offered on the internet which really falls under the category of CUSTOMIZED SERVICES. Yet, all too often, regular folks out there that gets into these biz opps, advertise them and market them as if it is meant for the general audience. That is a major mistake I think, to advertise heavily on an audience that really does not care at all about what you are selling. This includes for example services like "a yoga club which provides a unique form of relaxation". People's reaction to that is instantaneous, and it goes like this "GRRRREAT!!". A better way to go about promoting CUSTOMIZED SERVICES is to find a niche market. Finding a niche market for your business ensures that you are talking to the right people. That is a very good start in the process. Once you know that you are talking to the right people, you can pretty much start to patiently execute your marketing strategies. And you can focus on developing a complete package, a unique product for that customer base. This naturally lead to the next step in the process. That process is branding yourself to that niche market. This is necessary because of intense competion that is out there. The MLM model is a good example of a free market, it assures that there will be competition in any industry. The bottom line here is that you have to BRAND YOURSELF and you have to provide a compelling reason why someone should get the mentioned services from you. BRANDING is a hot topic these days in the network marketing world. And although it is very important, people don't quite understand the concept and how to going about BRANDING oneself. Branding includes everything that you bring to the table. The idea of branding is to show people how you can bring value to them and what expertise, knowledge, experience, know-how, systems, processes, technology, products that you have which is unique and which adds value to your clients. It is a process that takes time and requires a lot of personal assessment and development. In other words, it requires the individual to know what is unique about them and how to present that to the targeted audience. Patrick Saint-Jean E-mail:
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