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Patrick Saint-Jean
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Patrick Saint-Jean   My Press Releases

Why SEO strategies are necessary and critical for internet success.

Published on 3/23/2012
For additional information  Click Here

SEO strategies are a necessary and critical component of having success on the internet. It speaks to the language of the driving force behind the internet and how billions of people around the world are able to find information. There are many that can remember the early days of the internet, when the only thing you needed it for was to write e-mails to your friends. Those days are long since gone; in today's internet, just about anything you can think of is on the internet. If you can think it, there is a good chance that it is there. If there is anything that you need, whether it is a particular product or service, knowledge, hobby, or information, it is ALL on the internet. This was developed throughout the 1990's and 2000's as billions of people around the world realized the necessity of having access to the internet, in a world that was becoming increasingly integrated. The world's economies are now intricably integrated; what happens to one country can dramatically impact another country. Because of this AWESOME power of NUMBERS, it is hard to imagine a business that is not connected to the internet. For the individual business owner, the need to access the global marketplace places a particular emphasis on advertising and promoting on the internet. As such, in order to be effective in marketing and advertising on the internet, it is critical for business owners or their hired representatives to develop SEO strategies to drive traffic to the storefront of the business. Businesses more and more rely on the power of the internet to drive traffic to their place of business, which is their website. Much more than that, however, businesses have a need for those visitors to be a targeted audience of people who have an interest in their products and services. Naturally, those people, who are qualified candidates for the products or service the business offfers are scattered throughout. SEO strategies are needed in order to find this targeted audience in different niche markets and different geographic locations. SEO strategies or (search engine optimization strategies) enable the business to hone in to each individual person who fits the qualified criteria for the business based upon input information that this same individual enters on the internet. This is critically important because someone that is selling ice cream on the internet have no use for a visitor looking to buy a computer. SEO strategies align the business products or services with its targeted audience. The method by which it does that of course is by making it easier for the search engines to find those people to come to the business website. The driving force behind the internet are search engines, which is comparable to the engine in a car. The engine is what makes the car propel and move forward. This is exactly true of the internet. Search engines are the vehicle by which information moves on the internet. Without search engines, EVERYTHING would be static and immovable. SEO strategies make it easier for search engines to find information on the business website and then go out on the web to find matches. So, a business website need to not only contain specific information designed to find a target audience, it also needs to be sure that the search engine spider can crawl fluently and easily throughout the website, so that it captures 100% of the information during the visit by the web spider. SEO strategies are a variety of tactics and methods applied throughout the content of the website and the domain of the website in an effort to rank the website as high as possible on top of Search Engine rankings such as Google, Yahoo, BING, MSN and others. As an example, it is a well proven fact that landing on page one of Google's ranking for a particular keyword (thus criteria) is the best way to drive a lot of traffic to a website or storefront. So, the SEO strategies are geared to achieve that ultimate goal. SEO strategies include things like effective internal link building, generating authoritative backlinks, utilizing anchor texts, keywords density and competitive analysis, social media and viral marketing, video marketing, and others. It is critical for individual business owners to learn these technical things, and implement them as part of their marketing campaign. Patrick Saint-Jean E-mail: Website:
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