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Patrick Saint-Jean
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Patrick Saint-Jean   My Press Releases

The power of Leverage

Published on 4/11/2012
For additional information  Click Here

According to the Direct Selling Association 96% of the people in network marketing does not make money in their business. What that means is that these people spend more money into the business than they get out of it. That accounts for tens of millions of people in the industry that struggles to build a viable business. There are many reasons for that high rate of failures because it is a huge industry, and there are a lot of dynamics that comes into play. But, one reason in particular for the very low rate of success is the failure of home based business owners to apply two very important principles to their business. And those two principles are Leverage and Duplication. Those two powerful concepts are what make multi millionaires in this industry. The really successful people in network marketing have a wealth of knowledge on how to leverage their business and take it to an entire universe, far above everyone else. The reality is that there is a lot of competition in the industry, so to be successful, not only do you have to put a lot of work and efforts, you also have to distinguish yourself as a marketer and really separate yourself from the crowd. People have to feel that they can be successful with you and that you have something of value, something unique that you can provide them in their business. So, it is really critical to understand the principle of leverage and how you can use it effectively to generate tremendous results for your business. Leverage is well known in the world of finance as a tool utilized by experienced and well knowledgeable businessmen to exponentially raise the resources of a company and to drive results and create a wealth of resource for a corporation. In internet marketing, the idea is very similar. There are a vast amount of resources that are brought to a business online by understanding how to leverage the internet and the tremendous amount of resources that it provides. Leveraging the internet and putting in place systems that drives exponential results and exposure to the business is critical for success. Some people will tell you that it does not require any amount of skills in order to be successful on the internet. And I am sorry to tell you that nothing could be further than the truth. While I understand why internet marketers make this claim and advertise it to newcomers to the industry, it does not however do a good service to the newcomer. It really does not prepare them or explain to them what they have to do in order to build a successful business online. Yes, it is important to make sure people are not overwhelmed by the internet, but it is also counterproductive not to tell them the truth about what it takes to be successful online. The truth is that it does take a lot of skills to be successful online. It is possible for people to acquire those skills, but it make take quite some time, depending on the learning curve, how fast a person can learn, how quickly they can implement ideas, and how much time they are able to put into learning the vast amount of skills required. This is because those are the things that are necessary in order to effectively leverage the internet. Leveraging the resources of the internet require a lot of skills, some tricks, but a vast amount of knowledge to go along with it. I would compare leverage to working the engine of a fast car. In order for you to do that, you really have to learn everything there is to know about cars and about engines. The more knowledge you have about engines the better you are able to maximize its use. You will know exactly how much pressure to apply, when to apply it and when to stop. Yes, my friends, internet marketing is a fine art, it is a science, an applied science that only a few people in the industry have mastered. Most others in the industry are stuck on the first gear while the masters of the internet are on the fourth or fifth gear. And that is because those few individuals understand how to leverage the internet, and how to apply the principle of leveraging to their business. Leveraging allow people that are looking for a genuine home based business to naturally come to you for advice. They come to you to learn how to build a business online. Many people are tired of the programs, which by the way never works. So, those that are serious about making money online, at some point, begin to realize the power of leveraging and driving tremendous amount of traffic to their business. There are many examples of leveraging and many ways to leverage the internet to achieve results for a business. Patrick Saint-Jean E-mail:
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