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posted on:
3/16/2011 2:54:58 PM EST
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More about Basic SEO
search engine optimization, ibosocial, ibotoolbox, internet advertising, online marketing
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To continue with my series about basic SEO today I’m going to pick up where I left off a couple days ago and that is talking about off-site SEO or how Google and many other search engines now look at websites and how to rank them.
As far as off-site SEO is concerned, there are three different types of external link, and each type is accorded a different degree of importance.
First, you have one-way outgoing links, which are links from your webpage to an external site. Because in this situation there is no link coming in to you, this does not represent a ‘vote’ for you (in fact, it is the opposite). The only thing it does show is that you are making available to your readers additional information as long as it is relevant. Not a bad thing but not as good as some other links we’ll discuss.
Next are reciprocal links, which is where you agree to link to someone else's web page and they do the same to yours. In this situation, there is some element of a ‘vote’ in your favor but not too much, because this is an agreement between two webmasters who are both interested in building their link network. Thus, reciprocal links have limited positive value as far as you’re concerned.
In Google’s eyes, the best links are one-way incoming links, where an external website links to your webpage, but you do not reciprocate by sending a link back to them. In this scenario, the vote in favor of your site is the strongest possible, and it is therefore on one way incoming links that Google base their assessment of the quality of your site.
There is, however, one more thing to consider. There are lots of ways of generating one-way incoming links through your own efforts, and while Google does not have a big problem with many link generation tactics, there are some that they distinctly disapprove of.
For example, they definitely do not like it when people buy one-way incoming links, and if you are found doing so, it could result in your site being dropped from the Google index altogether.
Thus, if you are trying to generate one-way incoming links (as you must if you want to maximize traffic to your site), you have to ensure that the link network you are building appears to be as natural as possible.
If for example you have 100 one-way incoming links today, as you have for the last year, but tomorrow you have 10,000, something very strange is going on and you have somehow manipulated your link numbers. This would probably get your site ‘dropped’ by Google in the following 24-48 hours.
Similarly, if you have lots of one-way incoming links, but no outgoing or reciprocal links, again that is entirely unnatural.
For this reason, you should start your link building efforts by generating some outgoing links and reciprocal links as well. This is what naturally happens when you first build a new website, so this is the strategy you should follow.
However, when you are adding outgoing links to your site, you do not want your visitors to find those links to be so interesting or exciting that they automatically choose to follow them. For this reason, you should create outgoing links to common resource sites like Wikipedia, news portals such as Yahoo and MSN, directory sites like DMOZ and so on.
Next, join a ‘link club’ site like LinkMetro and start submitting link requests to other site members. When you do so, many of the members to whom you submit a request will reciprocate and you will start to find invitations from other members landing in your e-mail inbox.
As you can see the advantages to being involved with a social media platform such as IBOSocial and IBOToolbox is huge because of the linking structure included in this platform.
I hope this helpful to you.
To your success,
Rick Weitl
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