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posted on:
7/13/2011 1:15:05 PM EST
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Second Income Review: How can I get links from a broad range of sources?
second income, search engine optimization, article syndication, social media,
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Second Income Review:
How can I get links from a broad range of sources?
Building links is a topic I could (and probably should) devote a lengthy series of separate blog posts to, because there are an almost limitless array of ways you can build links.
Here’s a short (and very incomplete) list of the link building approaches I like at the moment:
1. Article Syndication – Syndicating articles to build links is still very much a staple for SEO’ers (Search Engine Optimization) around the world. There are ways to leverage your efforts here to increase the ‘spread’ of the articles you write that can significantly increase the value from a single article and we’ll likely have more to say on this over coming months.
2. Get Social – taking the content you’re writing and pushing it out through social channels will get you links. You can both simply republish or promote content on your social media profiles and you can intentionally invite people to push the ‘like’ button etc. In recent blog posts where I ‘asked’ people to press the Facebook like button I got 10x the number of “likes” as when I didn’t.
The direct links you’ll create via Social Media will likely be ‘no-follow’ (and so not worth much) but it seems your presence on these properties is being watched by Google anyway. Plus, the flow on effect of being profiled in Social Media will gain you links both from relationships you’ll create and even from the scrapers that take this stuff and republish it.
3. RSS Feed Submission – This is a little techy, but it’s a lovely ‘do once, get benefits for life’ type deal. Here are the steps involved:
a. Create an RSS feed of your content in an Abstract form (e.g. publish only part of each content item or article). Be sure to include a link back to the full article in your feed.
b. Then take this abstract RSS feed and submit it to RSS Feed Directories like feedage.com (just do a search for “RSS Feed Directory” and you’ll find plenty of similar sites).
c. These RSS feed directories will then republish your content and include your link back to the original source. So every time you publish content you get an instant backlink.
Again, this is a little techy, so perhaps worthy of a full post on it’s own, but I’ve found this approach particularly helpful for large sites with lots of pages that aren’t being fully indexed by search engines. Remember, if a page isn’t indexed, it won’t drive any organic search traffic.
4. Forums – Find a handful of the big, high profile forums in your industry and get involved. Make sure you fill out your forum profile completely and put a link your signature file. Then, participate in the forum. Don’t spam the other members, but instead, help them out.
Two excellent ones for internet marketers are Warrior Forum and BetterNetworker.
If you stick around for a while (or even better do some research at sites like Yahoo Answers, you’ll find that the same topics and questions get raised over and over again.
A great tactic is to prepare a list of common questions with answers and then watch the forums to see when these common questions get asked (an RSS feed is often available on forums which makes it easy to watch new posts being entered).
You can then swoop in each time there’s a question you can answer. Note, it’s best to put each response in slightly different words to avoid annoying users of the forum. It’s also OK, to say “here’s a short answer, I’ve written a longer post on my blog about it….” and then link back to your blog.
5. Being good at what you do – OK, so this isn’t really a link building strategy as much as a ‘how do to life’ strategy. In general, if you do good work, people will link to you. Particularly if you do good work and get in the habit of asking those you work with to give you a link you’ll get some.
6. Publishing content on your site – Again, not a traditional link building suggestion, but internal links are valuable. It’s simple maths that a site with 1000 pages has more internal link ‘juice’ to share than the site with 20 pages (you’ll also pick up a stack of long tail traffic by publishing lots of content).
Building more content on your site is a killer traffic strategy.
In addition to the above there are many other link strategies you can follow including Social Bookmarking (great for helping pages get indexed), directory submissions, begging (e.g. ask those you do business with to link to you), competitive research, where you use tools like Market Samurai’s link profile report to see what links your competitors have and see if the link source will link to you and much more.
So take a look now in Market Samurai ( www.marketsamurai.com/c/residualrx ) and see what kind of referring domain profile you have.
Best!
Bob
P.S. Like the post? I’d love you to share the love with a Facebook ‘like’.
Robert J Banach
Publisher
SecondIncomeReview.com
secondincome@robertjbanach.com
Skype: robertjbanach
Vist RobertJBanach.com for news, tools, tips and a whole lot more!
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