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The Do's And Don'ts Of Reddit Video

Published on 3/14/2019
For additional information  Click Here

One of the most popular types of content on Reddit, which is a social media platform based primarily on text discussions, is video. Recently, Reddit announced that video content, on their platform, was viewed 1.4 billion times per month. It would make sense, then, for every advertiser  to learn how to leverage this. With the following do's and don'ts in mind, this goal can be accomplished.

One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.

Next, keep your video content focused. You shouldn't have your videos deviate from their intended purposes, whether it's to sell products, inform current customers, or what have you. If your content lacks focus, not only on Reddit but any form of social media, it's less likely to perform. The average user is likely to deviate from content if it fails to stay on track, which is another tip that business owners should keep in mind.

With these "do's" in mind, let's discuss a few "don'ts," including blatant advertising. Let's say that you randomly create a thread on a subreddit, talking about your product or service. More likely than not, your thread will either be downvoted or outright removed. The reason for this is that Reddit users, on average, don't like being promoted to. Your video content should be creative, able to showcase your offerings in unique ways.

Another mistake that can be made, in regard to Reddit video content, is a lack of genuineness. Simply put, anything that you put online will be reflective of your brand, which is why you should be as upfront as possible. Let Redditors know what your company is all about. Be as transparent as you can be. The individuals that are active on this site appreciate when businesses are genuine, such as with the content they provide.

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