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Staush Baker
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Staush Baker   My Press Releases

Getting Results Through a Great Business Marketing Online Strategy

Published on 2/20/2016
For additional information  Click Here

Getting Results Through a Great Business Marketing Online Strategy

There are a number of ways to advertise your product or services on the internet, but knowing which to choose can be a minefield. Paid advertising works as long as you keep paying, but organic marketing should also be seriously considered. Use these techniques to promote your ideas working from home to a new level.

Here are the top internet marketing strategies to leverage the internet to get great results.

1. Pay-Per-Click (PCC)

With PCC, master the art and you could do really well and get great results, but get it wrong you could soon end up in deep water. You need to know your keyword strategy and something you do need to understand and get right. Common keywords will be expensive so it is better to look for long tail keywords as these will be cheaper. Remember PCC is like being in an auction. You will be competing for the top spot against others and this can be costly.

There is an art to this and would suggest you do your homework prior to diving in.

To really make this work, you will need a unique Google compliant landing page or web site adding value to the searcher. Equally you need an offer leading to sales to cover your costs.

2. Content Marketing

Content is king on the internet. Google is slapping sites that are not unique, add value or have great content.

Blogging is a great way to achieve this whether you blog though sites owned by others, e.g. Blogger, Squidoo or whether you establish a site where you own the domain name. Publishing articles and press releases is also a great method to put out content. You do need to use sites that have authority and hence ranked in the search engines.

Produce a great blog, article or press release and this alone could end up on page 1 in the search listings and would have cost you very little. This is organic marketing at its best.

As with PCC, whatever is put out must be relevant. Little expertise is required to do this, can cost virtually very little, but is a great way to put out content.

One of the advantages of this method is that it is not dependent on paying a fee and your post could remain in place for a number of years.

3. Social Media

Using Facebook, Twitter, LinkedIn etc is a whole new game on the internet. Social media has really taken off with Facebook leading the way. Not only can you post content, but have the opportunities to display paid ads.

In respect to social media, you are looking to make connections with people and this is done through being interestingly sociable and real. This is about connecting with people and the sites must be treated as such. If you fill these sites with spammy ads then you will only put people off.

The social media platforms help with brand equity and can show people you are a real person having real conversations.

Once you have a number of followers, then it's time to market, but done in a subtle way - which is a skill in itself.

4. Videos and Podcast

Videos do really well. Using say YouTube is a great media platform, but equally there are other such sites. No matter what you search, you generally see a video on the first page.

There are different types of videos ranging from you being the star to a power point presentation. Keep them short and to the point. By all means make them entertaining and if marketing add value.

Podcasts also work and there is a market for this through sites like iTunes. If people are downloading music, people are also looking for exciting content through their audio players.

5. Email Marketing

This works really well once you have a lot of leads and interest building up into a list. Using a method of autoresponders is a way of setting up a mailing list against emails you wish to circulate. Once set up can operate automatically. Aweber is a great system to use, but there are cheaper versions and worth looking around. It is important to keep in touch with your contacts and autoresponders is effective and a must have.

Although this article only outlines a number of great strategies, leaning and making it work can be overwhelming, but equally can be fun.

The best advice is to have a plan of action. Start with one or two methods, take your time and focus on what you feel comfortable with. Don't chase too many rabbits. How do you feed an elephant? One bite at a time.

There is too much competition not to be focused. Play to win and expect to get results. Expect to get traffic to you site. Put in massive action, appear on page 1 in the listing and you will be a winner.

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