posted on: 5/18/2012 5:48:47 PM EST
Can Ethics, Conscience and "Business Opportunities" CoExist?
ethics, conscience, business opportunities, due diligence

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I believe that actually they CAN coexist, and can be the basis for helping others to achieve
their dreams and desires for an improved lifestyle.

Many times I've seen a comment attributed to Zig Ziggler that promotes the concept of being able to get anything you want in life if you're willing to help enough other people get what they want.

That truly does make sense and many successful people are living proof of that ideal.

All too often though, people tend to subconsciously add a bit to that - often along the lines of -
but I'm going to make sure I get something out of it first, or as a precondition of helping others.

Oftentimes "business opportunities" are promoted with the concepts of making money quickly, easily, on autopilot, etc. and many contain visions if not promises of "residual income".

Sometimes they refer to themselves totally differently, as mentioning "business" would put them afoul of many legal entities meant to protect the trusting and less experienced from the unscrupulous.

Some things I've learned to look out for when performing due diligence prior to promoting products or "opportunities".

Do the people promoting or inviting you to investigate further seem to find the need for proving the opportunity to be legal? In many cases I've seen this happen with links provided to "prove" that it's legal - although the links don't actually refer to what's happening in the situation.

A common theme along this line is showing it to be legal to send cash via US Mail, when
Internet based fund transfers are actually being used - not the same thing. Another theme is to
show that the funds aren't taxable per the IRS, which doesn't prove legality at all, only that it's
not taxable in some cases.

A common red flag that something may not be totally ethical is strict requirements for participants to fill out "legal documents" in order to ensure legal compliance, particularly when the documents are designed to totally contradict the premise that enticed you to consider the prospect of joining in the first place.

Seriously, if the process is skirting at the edge of being legal like that, think how careful you
would have to be when describing it to someone else. It's totally conceivable that mentioning "will help you ..." instead of "could help you ..." would bring the interest of the FTC down on you.

Comments Welcome!

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Annemarie Berukoff   574 day(s) ago
Very interesting PR, Scott. You make some valid points - cautionary issues. I have read the term "Wild West" describe internet marketing with few regulations - so buyer beware. Thanks for sharing
Scott Miller   574 day(s) ago
Thank you for reading and commenting, Curtiss - you definitely give first with your solution posts !
Curtiss Martin   574 day(s) ago
Excellent Points, Scott. It does seem that many people are of the "sure I'll help you but first..." group. I have always believed that if you help people find the best solution, you will always come out ahead.

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