posted on: 6/8/2012 7:58:54 PM EST
Business opportunities and the products they promote - do they tell what they're selling?
business opportunities, internet marketing

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As an Internet Marketer I spend a good deal of time investigating advertisements for potential promotion in order to expand my income potential or just to see how other people are marketing products.

It's an important part of any business, online or offline - seeing what your competitors are doing or finding a complimentary product or service your clients might find useful so that you can provide them even greater value.

The ideal product would be something people absolutely have to have that also provides much higher value to the client/customer than the other closest offerings available to them. 2nd on the list would be something they REALLY want but don't actually need - still of value to the person with the money to spend.

It's simple marketing - better to supply things people already want than to try to sell them something they had no intention of buying in the first place, right?

Here I'm going to shamelessly ask for some comments on this post, because I've been running into advertising that simply doesn't make any sense to me - help me to understand the concept involved, please ?

Lately I've been spending an unreal amount of time researching ads for "business opportunies" and going through entire sites including their (usually extremely long and convoluted) Terms of Service and at the end I STILL wonder - what is the product they're trying to sell ?

In most cases I find myself being told about residual income for life from a few hours work, 100% commissions but only on every 2nd, 4th, 7th sale because some are passed up to a sponsor ?? In some of them you can even qualify for an exotic car for free if you just sponsor 2 who sponsor 2 .... !

Other ones you have to sign up for the program before you even get the first clue about what is happening, and even then you won't know what product is actually being sold - but it will make you a fortune forever for only 15 mins work a day.

The way I learned marketing and am using the internet for marketing is to find a solid product that you feel secure in recommending to others and help them to help themselves by providing them value.

Has the economy gotten so bad that it's now acceptable to promote a worthless product ( possibly even non-existent since a description is maybe vaguely mentioned ) simply because it's possible for some people to make money by taking advantage of others?

Awaiting your comments.

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Amy Jacobellis   461 day(s) ago
Yes, the economy is bad, but that's no excuse for taking advantage of people. You can still make money and be ethical at the same time.
Scott Miller   665 day(s) ago
OOOPPPPPs - Ralf - excuse the typo please!!
Scott Miller   665 day(s) ago
Thank you Ralph! To be truthful, I don't actually write with the SE's in mind, but thanks to IBO many of my posts have hit within the top 4 spots on G's first page in 15 mins or so (that's the soonest I've thought to check - could hit even quicker) !
ralf dooley    665 day(s) ago
Thanks for the great Blogpost. To write quality Information and well written content is key for great search engine results. This article certainly fits the bill. Thanks for sharing and have a great day
Scott Miller   665 day(s) ago
Thank you Brandy, Andrew and Dee - I truly appreciate all of you who have taken the time to not only ready my post, but also leave your thoughts and comments.
Dee Martin   665 day(s) ago
Great article, Scott. I agree with you 100%. There are so many cheesy "opportunities" out there that it makes me wonder what is the future of the MLM industry. I know there are good ones available, but they are few and far between. Thanks for the article.
Andrew Taylor   665 day(s) ago
Unfortunately there is always those willing to prey on the misfortune of others. Education is the key, thanks for educating us and keep up the great work Scott.
Brandy Evans   665 day(s) ago
Thank you, Scott! Yeah, it is happening with the bad economy that anyone will do anything to promote certain opportunity that will do nothing but waste of time and money. It is important to do some reserach and reviews on products before joining it.
Scott Miller   665 day(s) ago
Thank you Aleka, Bill and Bruce - I appreciate knowing that I'm not alone in recognizing what seems to be a growing issue. Aleka, congratulations on deciding to get your own website up and running - I'm sure your ecxellent blogging skills will help many along the right path.
Bill Bateman    666 day(s) ago
I have to concur you've "struck a nerve" with me too. I think we have some marketing philosophy that thinks "hype for hype's sake" sells. It doesn't - at least not in the long term. Match message to market using the correct media. That's the philosophy.
Melissa Prescott   666 day(s) ago
I would like to thank you for the efforts you’ve put in writing this site. I am hoping the same high-grade site post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own website now. Actually the blogging is spreading its wings rapidly. Your write up is a good example of it.
Bruce Ashman   674 day(s) ago
Hi Scott,you make some great observations here. In fact I just did a blog on a related issue. Some programs have eveloved into selling a business opportunity rather than a product - the customer element is missing. Marketing has to focus on knowing who you are selling to and what you can sell to that market. TB&L for you mate.
Scott Miller   675 day(s) ago
Thank you all for your insights and explanations. I'm glad to know I'm not the only one who has noticed these trends. I expected to be able to reply to comments more quickly but a thunder storm cut loose here shortly after the blog went live and I went offline for safety's sake.
Bill Bateman    676 day(s) ago
You struck a nerve with me too. I do think it's partly that the economy IS so bad that the "junk" which would normally be laughed out of business is finding a niche with the folks that are past their extended unemployment - close to desperate - mostly inexperienced. Real value will survive and prosper. Thanks for your post.
Prakash Kunjeer   676 day(s) ago
U are right. That is why Federal Trade Commission (FTC) is going after MLM companies. Their claim is that many mlm companies rely on recruiting distributors without emphasizing any service or product. The FTC states that any network company must have threshold of at least 50% of their sales to "customers" rather than distributors. I am sure U are aware of this. Thx.
Marian Gurowicz    676 day(s) ago
Great minds think alike. Our two blogs focused in on different aspects of the same topic. While I limited mine to believing in your product, you went that step further to advising people to ensure that there actually is a product. What a sad state of affairs. Aren't we supposed to fall in love with the product first and then decide that this would definitely help other people. Instead some companies have turned it around trying to get people to fall in love with just an opportunity.
Richard Millner    676 day(s) ago
nice blog Thanks for sharing
Deleon Duckworth   676 day(s) ago
Yes the Economy is that Bad..Their are some Real Bad ones out doing your Research is Key before you just jump Right in!!

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