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posted on: 6/8/2012 7:58:54 PM EST
Business opportunities and the products they promote - do they tell what they're selling?
business opportunities, internet marketing

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As an Internet Marketer I spend a good deal of time investigating advertisements for potential promotion in order to expand my income potential or just to see how other people are marketing products.

It's an important part of any business, online or offline - seeing what your competitors are doing or finding a complimentary product or service your clients might find useful so that you can provide them even greater value.

The ideal product would be something people absolutely have to have that also provides much higher value to the client/customer than the other closest offerings available to them. 2nd on the list would be something they REALLY want but don't actually need - still of value to the person with the money to spend.

It's simple marketing - better to supply things people already want than to try to sell them something they had no intention of buying in the first place, right?

Here I'm going to shamelessly ask for some comments on this post, because I've been running into advertising that simply doesn't make any sense to me - help me to understand the concept involved, please ?

Lately I've been spending an unreal amount of time researching ads for "business opportunies" and going through entire sites including their (usually extremely long and convoluted) Terms of Service and at the end I STILL wonder - what is the product they're trying to sell ?

In most cases I find myself being told about residual income for life from a few hours work, 100% commissions but only on every 2nd, 4th, 7th sale because some are passed up to a sponsor ?? In some of them you can even qualify for an exotic car for free if you just sponsor 2 who sponsor 2 .... !

Other ones you have to sign up for the program before you even get the first clue about what is happening, and even then you won't know what product is actually being sold - but it will make you a fortune forever for only 15 mins work a day.

The way I learned marketing and am using the internet for marketing is to find a solid product that you feel secure in recommending to others and help them to help themselves by providing them value.

Has the economy gotten so bad that it's now acceptable to promote a worthless product ( possibly even non-existent since a description is maybe vaguely mentioned ) simply because it's possible for some people to make money by taking advantage of others?

Awaiting your comments.



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Scott Miller   805 day(s) ago
OOOPPPPPs - Ralf - excuse the typo please!!
 
Scott Miller   805 day(s) ago
Thank you Ralph! To be truthful, I don't actually write with the SE's in mind, but thanks to IBO many of my posts have hit within the top 4 spots on G's first page in 15 mins or so (that's the soonest I've thought to check - could hit even quicker) !
 
ralf dooley    805 day(s) ago
Thanks for the great Blogpost. To write quality Information and well written content is key for great search engine results. This article certainly fits the bill. Thanks for sharing and have a great day
 
Scott Miller   805 day(s) ago
Thank you Brandy, Andrew and Dee - I truly appreciate all of you who have taken the time to not only ready my post, but also leave your thoughts and comments.
 
Dee Martin   805 day(s) ago
Great article, Scott. I agree with you 100%. There are so many cheesy "opportunities" out there that it makes me wonder what is the future of the MLM industry. I know there are good ones available, but they are few and far between. Thanks for the article.
 


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