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Zsolt Pasztor
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What is the best time to publish on Facebook, Twitter and send e-mails ?

Published on 1/1/2017
For additional information  Click Here

Based on the performance analysis of over 2 million users. this is best time to publish on each social network,but the scheduling of your social media posts is most optimal.

Facebook scheduling:

- Participation on Saturday is the highest.

- Thursday and Friday obtain 18% more participation than other days of the week.

- During the rest of the week, publishing outside of "business hours" (super early in the morning or late at night) will get you more Facebook engagement.

Twitter scheduling:

- Regarding to Twitter participation also increases on SAT and SUNDAYS.

- And by following a similar behavior to Facebook, during the week, the best time to post your tweets is midday and after general working hours.

- The most percentage of retweets happens around 5pm according to US time zone.

e-mails sending times:

- Subscribers have to check email during the week after 12pm, and the most attractive time are between 2-5pm. - TUE and especially THU are the days which register a larger percentage of mailings and increased "open rate".

Everyone should keep in mind that this hours emerge from the analysis of all our users posts, which are from different sectors, therefore in your industry it can be the same or vary. But beyond this, I hope that this info helps you and you keep them in mind while scheduling your informational Facebook or Twitter posts.

Last but not least one more thing. In the table below you can see what the ideal frequency is for each social network, meaning, how often it's appropriate to share the same posts in times, days, weeks and months.


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