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Zsolt Pasztor
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How to create a highly converting Facebook ad?

Published on 1/20/2017
For additional information  Click Here

facebook ads optimization

Follow these 7 simple tips below and see how your CTRs and Conversions increase !

Anyone allowed to create an ad on Facebook advertising platform but how many people know - how to create a highly converting ad?

Here are 7 tips to create shiny ads that users love and get the attention of the same users you are targeting. You may know - the more users like your ad, the more the Facebook algorithm will push it and give it impressions in its Newsfeed.

Facebook ads allow you to add text, headline and creative in you ad copy (Carousel, Video, Banner, Canvas and so on).

#1 POST USEFUL CONTENT

When creating your first Facebook ad post an effective photo with a link to the content on your website. People don’t like to read long articles, therefore you need to grab their attention in 3 seconds as a result users are dedicating to you while scrolling their Facebook Newsfeed.

Of course, all of us would like to write long paragraphs describing how amazing our item is in hopes of convincing users to use it, but this is not the case. Instead, one should write short, appealing text that will make users so curious to find out more, that they will perform the desired action (Register, Download, Purchase, Click, etc.).

#2 YOU NEED A CLEAR CTA

The Call to Action is one of the most important things in advertising. You need to formulate a CTA, both in your text and in your advertising's headline. When formulating a call to action, you should always think this way “what?” & “when?”.

For example: “Buy Now!” or “Register Free today!” or "Become an expert in less than a week!”. In addition to these, Facebook offers you some Call to Action options to add to your ad, like “Install Now” or “Play Online Game”. You must choose the right option that is the most engaging and relevant to your product or service.

#3 BUILDING YOUR BRAND ON FACEBOOK

When creating an ad, you need to speak to the user and the he/she needs to feel as if you are speaking only to him or her, and not to a group of people. It is effective practice to use for example the word “your” or “you” in the ad headline: “Collect YOUR gift today”.

#4 EMPHASIZE WITH CAPITAL LETTERS

Capital letters can help emphasize a particular feature, and guide the reader’s attention to it. For example: “Grab your Free gift now”. In this case, the word “Free” stands out over the others and will catch the user’s attention.

#5 ENGAGING WITH EMOJIS

Colorful Emojis are another great way to enhance your ads and to catch users’ attention visually. Use them in your Facebook ads in order to maximize ROI and improve social media engagement!

#6 POWERFUL CREATIVES

Be 100% sure to have good creatives in order to rock your ROI! Users’ attention span is very limited, so make sure to catch their attention with something different from the competition.

#7 MEASURE THE SUCCESS OF FACEBOOK AD CAMPAIGNS

How much a Facebook ad cost ? A lot of factors directly or indirectly affect the cost of your Facebook Ads. How much your ads will actually cost and how much you’ll get for what you pay. While looking at ad cost and ad spend is important, what’s even more important is the CPA and the ROI you’re getting while you advertise on Facebook.

Learn What is dropshipping.

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