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Gangadhar Kulkarni
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How to Increase Conversions Rate via SEO Friendly Titles?

Published on 5/26/2017
For additional information  Click Here

SEOs see the SEO title often only as pure ranking booster. But what about traffic and conversions? Can the SEO title make sense here? The answer is Yes!

If you ask an SEO for the value of a title tag, he will answer you: "Sure, the ranking is relevant. Pack the corresponding keywords pure!"

About conversions via SEO-Title is seldom spoken about. As a rule, this task is delegated to the SEO description. It should be the elevator pitch in the SERPs. However, there are certain exceptions.

Let's take a look at the 7 recommendations from the MOZ Whiteboard Friday to boost the conversion rate:

# 1: Use Numbers in the Title Tag

Example: 7 SEO Competitor Analysis Tools for Beginners

What is the psychological principle behind it? Numbers convey the impression of hand-held facts and thus safety. If you are looking for something, find answers - clear and safe answers.

# 2: Use Date Tags in the Title Tag

Example: 15 Latest SEO Trends to Prepare for in 2017

This kind of formulation also promises facts. It works very well with topics, where it is important to stay up-to-date.

# 3: Pay Attention to the Length

An ETSY study clearly shows that short and concise title tags are best to convert. The recommendation is 50 to 60 characters. The best keyword should be included.

Use a good snippet tool that will show you the length of your Titles.

# 4: Synonyms and Variants

Use synonyms of your keywords in interesting variants. Make sure that this results in a reasonable rate.

Example: Better Writing and Better Content with Grammarly for a Way to Success

# 5: Form a Call to Action in the Title

This tip is somehow logical. If you want to motivate someone to click, you should bring a motivating prompt.

Example: Local SEO Tips 2017 - Download Now

# 6: Use Keywords that actually Bring Traffic to Your Site

Let’s assume, your website is for a keyword like "Blogging Tips". Then it is smart to include such a keyword within the title.

Example: Powerful Key Blogging Tips Every Blogger Should Know

This is in line with expectations and the keyword "Blogging Tips" appears bold in the title.

# 7: Formulate the Title Tag as a Question

How is the mechanism here? Questions make the reader curious and motivate them to click.

Example: How to Double Your Sales with Local SEO?

It is the same principle as for interim headings, which are formulated as a question.


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