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posted on:
1/16/2012 1:09:06 PM EST
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Protect Your PageRank Using Nofollow
Part 1.
 VISIT WEBSITE (learn more)
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By Lysis
You may have heard that Digg implemented "Nofollow" on the company's user profile and comment pages. The same link attribute was added to Wikipedia web pages in the beginning of 2009. For many webmasters, placing links on web pages is just a typical part of development. However, placing links to low quality websites can harm your PageRank. For this reason, Google implemented the Nofollow attribute. Nofollow allows webmasters to freely place links on web pages without losing PageRank over poor quality target websites.
How Does Google Handle Nofollow?
When Google spiders a website, it finds the relevant content and aggregates the links. For each link on a web page, Google evaluates the PageRank of the current page and passes that value along to the target website. For instance, if your website holds a PageRank value of 5, Google uses your value to assess the PageRank of the target website. For this reason, search engine optimization companies target websites with high PageRank for spam and link exchanges. If a webmaster allows too many low quality site links on his web pages, the webmaster's site may have a decrease in PageRank.
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