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posted on:
2/11/2012 11:17:45 AM EST
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Using the Google AdWords Free Keyword Suggestion Tool for Search Engine Optimization Research
Part 3.
 VISIT WEBSITE (learn more)
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Many people new to SEO simply perform a Google search of their keyword phrase to see how much competition exists. Doing this will provide every indexed web page using the entered words. An optimized Google search (enclosing the phrase in quotation marks) will return somewhat better results, as it will only show web pages containing the exact phrase as entered.
However, either way, a standard Google search is misleading. Search engine ranking algorithms give significant weight to content titles. Presuming your web content's title will contain your main keyword phrase (as it should), the most important determination is how much competition exists not with your phrase just anywhere, but with your phrase in the title tag.
To find this information, preface the search on your keyword phrase with allintitle:, with a space after the colon. This will return only those indexed pages using the phrase in the title. This will generally return a fraction of the results as a standard search.
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