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posted on:
3/2/2012 10:19:16 AM EST
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Strategies – Web Ecommerce
Part 1.
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There are many strategies for web ecommerce projects, but one has been proven over and over. Of all the strategies, the “need strategy” is the clear winner.
It is so important that you should start every day and meeting off by saying, “What are the needs of my prospects and how does what I am doing provide a solution to those needs?” If you cannot provide a quick, simple answer, you have wondered off the path to profits and need to refocus.
So, what the hell do I mean by “needs.” The trick with web ecommerce is to realize that there is lookie loo traffic and need traffic. A person shopping online for Christmas presents on December 15th has a serious need and is highly motivated to buy. A person that is drinking coffee on a Sunday morning and catching up on the news has no needs and isn’t going to get off their butt to find their wallet. Obviously, you are only interested in the motivated person.
Finding the needs of your prospects should be the first thing you do. Before you decide on a business name. Before you buy a domain. Before you even decide on the exact products or services you will offer. All of these subjects will be determined by your prospects once you understand their needs.
Okay, so how do you figure out their needs? In the real world, you would invest $50,000 on a market analysis, surveys and so on to find out their needs and the best location for your business. You are going to love this. With web ecommerce, you are going to spend under a couple of hundred bucks.
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