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posted on:
4/26/2012 9:18:52 AM EST
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Email Marketing Checklist
email marketing, aweber, hostgator
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There are a number of different things you need to do to set up an email marketing campaign. This checklist will serve as a step-by-step system that will help you set up your campaign from beginning to end.
Domain – First, you need a domain name for your squeeze page. This will serve not only to host your opt-in form, but also to host your downloads.
Hosting – If you don’t already have hosting, you’ll need to get some to host your domain. HostGator.com is a popular choice.
Squeeze Page Design – A good squeeze page design is essential. You can get a custom design done for under $100, or you can use a template. You could also use a clean CSS template if you don’t want to use a fancy design.
Squeeze Page Copy or Video – You will also need a way to lure visitors to join your list. You’ll need a really great headline, plus either a fantastic video or some very compelling bullet points.
Incentive Offer – You will need to offer some sort of incentive to get people to subscribe. This could be something as simple as a 10 page report that offers some “top secret” information, or as complex as a complete course of some sort.
Autoresponder Provider – Obviously, you will need a provider to send emails through. I suggest signing up to one of the bigger providers, as they can offer higher deliverability than smaller providers. Try aWeber.com or GetResponse.com.
Deliver the Incentive – You will need to build a page to send people to after they subscribe. This page will host a link to the download, as well as potentially having some sort of advertisement for your own product or an affiliate product.
Schedule Autoresponder Messages – Once everything else is in place, be sure to set up some messages that will be delivered every day or two for a while after someone signs up. These should offer some value, such as articles and resources, but every 3-4 messages you can include a marketing message for your own product or an affiliate offer.
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 | | thank you for the great information! Have a great day |
| | |  | | A lot of good information! |
| | |  | | Great Information And Thank You Very Much.... |
| | |  | | Well explained,
Thanks for a great blogpost.
Sharing this |
| | |  | | Great post Scott ! Thanks for sharing! |
| | |  | | You've condensed that list beautifully, Scot.
A very good explanation of an email marketing campaign.
Tweeting now |
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