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Click Here Signing up is a powerful signal of intent to buy. Send them email until they do. ?Jordie van Rijn
Remember, you will be sending emails to those who have signed up for them. It means the emails will go to those that already have interest in your brand.
In other kinds of marketing techniques, you will have to send out your adverts to everybody. This can greatly increase your expenses.
In email marketing, you will also be charged for all the emails you send out. But since they are all going to your target audience, you will have a higher conversion rate.
It offers easy market segmentation
The real efficiency of email marketing comes out when you profile your recipients. Your mail will be received by those who likely need your service or product.
For instance, if you have an offline shop that renders certain service in a particular city, you can arrange for the mail to be sent to only your subscribers in that city. If you are marketing female dresses, you might also want to send it to only your female subscribers.
This approach will cost you much less since you will not have to send emails to all your subscribers. Apart from that, it will also help you retain your subscribers. Receiving several non-relevant emails can make some of your subscribers decide to unsubscribe to your marketing emails or newsletters.
It takes advantage of impulse buying
Some people are impulse buyers. They usually respond to call-to-action on impulse. When you end your marketing mail with a compelling call-to-action, you are likely to cut it on them.
To strengthen your call-to-action, you can include a little bit of urgency. You could say they can get a promotional offer if they make an order within a certain period of time.
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