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David Calderon
Member Since: 11/29/2014
  
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David Calderon   My Press Releases

What Makes People Buy?

Published on 12/5/2014
For additional information  Click Here

We both know the Internet is a powerful selling tool.

Never before has it been easier to start a business

and reach literally millions of potential customers

anywhere on the globe at the speed of sound.

The Internet also offers us unique tools to succeed. Email

makes communications instant whether across the street

or across the globe. Websites act as virtual storefronts,

allowing us to stay open 24/7. Newsletters inform, educate

and even give us an occasional smile.

Yet time has taught us that there is much more to success

than simply having a web site or using these tools. Recent

experience has taught us that the fundamentals of selling

haven’t changed, even if the new selling tools are state

of the art.

While these new tools may change the function of buying,

they haven’t really changed HOW and WHY people buy. Here

are several factors that will help you approach people

in a way that will persuade them to buy from YOU.

1. People aren’t ON the Internet. They ARE the Internet.

The same rules that apply at any retail store

should apply to your online ‘store.’ Is your site courteous

and inviting? Does your site say in clear terms that you

know your stuff and that people will get smart answers?

Does your site offer to fulfill a clearly defined need or

desire? Give your site a checkup today.

2. People buy online just like they buy offline. If

they are buying an impulse item, they’ll click thru and

spend a buck. If it’s a bigger ticket item, they’ll

shop around. Which are you selling? Is the look of your

site appropriate to what you are selling? I don’t want

to buy designer chewing gum and I won’t buy at a site

that looks like it should be selling gum. Would you? I

want to buy the stuff I usually buy, but I don’t want

to leave home to do it. Are YOU meeting my need?

Read more @  http://2onlineincome.mysiteinc.net/

To Your Success!

David

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