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Zoran Simovic
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Zoran Simovic   My Press Releases

The Year of Instagram: How E-commerce Brands Should Gear Up

Published on 12/12/2017
For additional information  Click Here

Imagine you’ve only got a 10 minute break to refresh yourself before beginning your next important project. So, what do you think, how are you going to spend those crucial 10 minutes? It could either be by playing ‘Pokemon Go,’ or reading ‘Gone Girl’ or browsing ‘Marks and Spencer’ tops on Instagram?

But then, a majority of them are most likely to spend their time scanning tops on Instagram than reading a ruddy novel or playing games on apps these days simply because it’s the age of visuals and videos. The growth in video marketing activities is a testament to the fact.

So, as an e-commerce owner if you wish to harness the power of visuals and videos this year, try Instagram. No one does it better than Instagram when it comes to displaying visuals and videos in the most creative way possible.

Billed as ‘The World’s Most Powerful Selling Tool,’ Instagram, thanks to its user-generated content strategies, is helping brands draw users in big numbers.  

Some of the well-known brands that are already making the most of Instagram include

  • Starbucks – 2.6 million photos
  • Nike – 12.7 million photos
  • Michael kors – 1 million photos
  • Chanel – 2.4 million photos
  • Audi – 1 million photos

Admittedly, even smaller businesses are leveraging the power of Instagram to grow their businesses.

However, not all kinds of visuals and videos are gonna tug at the heart-strings of Instagram users. Harness user-generated content (UGC) if you really want to bring in more users on board. Come to think of it, UGC is the heart and soul of content marketing. 

Now, how can you attract required, relevant, user-generated content for Instagram? And, besides UGC content, which other strategies will draw more users to your Instagram account?


A quick note about the reviews on this site: I am an affiliate for every product I review. The vendors of these products give me them without charge in order for me to test them. However all my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.

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