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Zoran Simovic
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Zoran Simovic   My Press Releases

How to Improve Your Conversion Rates With Three Simple Changes

Published on 10/23/2018
For additional information  Click Here

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Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

We should always remember: most readers have short attention spans.

I’m sure that’s not a big surprise to you. In fact, you probably browse the Internet at light speed too, first only scanning titles and subheads, then skipping to the bottoms of sales pages, and fast-forwarding through videos, so that you can get to the next thing. 


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Sound familiar?

The same is true for your readers, so if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you need to keep that in mind. 

A Tip from Newspaper Publishers 

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Have you ever noticed that everything you need to know about a news story is in the first paragraph? Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.

In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical anymore, but it’s still a useful tip when writing copy for an opt-in page.

Think about it: If your readers are skimmers (as most of us are), then making sure you include the most important information right at the top of the page, is going to improve your conversion rates significantly.

For opt-in pages, this means putting the most prominent benefits in your subject line, then following it up with two or three sentences that build upon your headline. That’s it. Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with more extensive content. 

Graphics Matter 

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Whether your opt-in incentive is an eBook, a video, or even a simple checklist, having a graphic representation of your offer is an essential component of your landing page.

Typically, you’ll create (or have created) a digital book, checklist, PDF or CD cover. You can easily outsource this, but be sure you follow these strategies:

•     Bold fonts and short titles make your cover more readable.
•    Use high-contrast colors for more visibility.
•    Be true to your brand. Stick with colors and fonts your readers expect. 

Crafting a Compelling Call to Action 

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While it seems like you can expect readers to know what to do when they land on your opt-in page, it’s just not true. You have to invite them to take the next step. Give them specific instructions, and you’ll have higher conversion rates than if you leave it up to chance.

Your call to action should tell the reader exactly what to do, like this:

•    Click here to download.
•    Enter your name and email for instant access.

Be aware of the text on your form buttons, too. After all, “Subscribe” or “Sign Up” doesn’t exactly make you feel excited, does it?
Consider using a phrase that matches your call to action instead, such as:

•    Get the Checklist!
•    Send me the Video!
•    Yes, send it now!

Take a look at your opt-in pages.

Do they follow these simple strategies? If not, consider making some changes to your copy, your images, and your calls to action, then watch your results.

You'll more than likely see a boost in your conversion rates, just by following these tips and making a few small changes.

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