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D G   My Press Releases

How I Make EVERY Marketing Decision...

Published on 3/24/2017
For additional information  Click Here

Today, I make marketing decisions very differently than how I did when I first started...

Yikes...

As a new marketer I didn't fully grasp the difference between advertising and marketing. I thought they were the same.

They're not.

So I used to try to make marketing decisions the way I knew brand, institutional advertisers did -- I did things based on what my gut was telling me...

I went with what I felt would work best.

For example, if I had a marketing campaign that wasn't producing enough sales -- which was most of them back then -- I would take my best "educated guess" about what to do to try to fix it.

Sometimes my guessing paid off. More often than not I saw zero improvement.

Needless to say, it was incredibly frustrating. Because everything I did was more or less a shot in the dark.

Some stuff worked. Most didn't.

And outside of trying to "increase my marketing creativity", I had no idea what to do to produce reliable results, sales, new customers, etc.

It wasn't until I came to fully understand that marketing -- specifically, direct response marketing -- is very different from brand, institutional advertising.

Different... in that it's measurable and quantifiable.

Meaning: It's a numbers-driven, mathematical method of acquiring customers. And decisions don't need to be made based on gut, guessing, or feelings.

In fact, with the type of marketing you and I do, decisions should *NEVER* be made based on those things.

Today, I make dozens of marketing decisions every day. Decisions on marketing campaigns for MFA and my other ventures. Decisions for students in our coaching programs. And decisions on marketing funnels for clients at our E5 Agency.

And every single marketing decision is always... always... made based on what we see happening with specific metrics (numbers).

And the beauty is... when you have these numbers right in front of you, the decisions are easy. No creativity or guesswork is needed. Because the numbers tell you everything.

They tell you what's working, what's not, and what needs to be fixed.

And this is why one of the very first things I do with new marketing clients -- before we work on improving any of their marketing assets -- is make sure they have their tracking and reporting nailed.

Because, if it's not, we have no way of making any solid and reliable marketing decisions.

And thats why I highly recommend you get your tracking and reporting nailed, as well.

It's just so essential. I can't stress that enough.

The tool I use, and have all my clients use -- which I funded and guided the development of -- is ConversionFly.

It tells you everything you need to know about the performance of every piece of all of your marketing.

If you're not using ConversionFly yet, I strongly recommend you hop over here and watch the instant demo.

Remember, as direct response marketers, we're not only in the "communication and psychology business"...

We're also in the mathematics business.

Because the type of marketing we do -- and therefore how you should be making all of your marketing decisions -- starts and ends with your tracking and reporting.

Don't try to go with your gut...

Go with your numbers.

Talk soon,

Todd :-)

P.S. In total I've invested over $100,000 to ensure ConversionFly gives me, personally, the numbers I need to to be an effective marketer for my own companies.

You should be using it as well.

Watch the instant demo here.

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